Ford's reported decision to put its long-awaited light-duty diesel truck engine on ice for the time being could well be a result of slowing truck sales and the rising cost of diesel fuel. Indeed, the Blue Oval's pickup sales are down by about 27% compared to last year and are a far cry from what they were a few short years ago. That downward trend in sales is partly blamed on the recent rise in fuel prices, and diesel fuel has outpaced gasoline in its upward spiral. So, while diesel engines are inherently more fuel efficient than those running on gasoline, that pricing difference is usually only made up when a truck is used for heavy hauling and towing – one reason the expensive oil-burners prove so popular in the largest of trucks. Ford's not so sure any longer that drivers of its non Super-Duty trucks want or need a smaller diesel engine option. So, for now, Ford's 4.4-liter diesel V8 has been shelved. Though not in the full-size truck segment for nearly as long, Toyota's Tundra has seen sales declines much steeper than the pickups from Ford, and the Japanese automaker has also put its diesel V8 on hold. General Motors is still on track to launch its 4.5-liter oil-burner, as is Chrysler with a Cummins-built 5.0-liter turbodiesel V8. These relatively small diesels are expected to average about 25% better fuel economy than their gasoline brethren while offering a power improvement of 10-15%. Ford believes it can offer similar performance benefits with its EcoBoost series of engines, one of which is slated for the F-Series trucks in 2010, for a smaller surcharge. We'll see.
Ford announced earlier this summer that it would delay the launch of its ultra-important F150 full-size truck by a few months to help dealers clear out left over 2008 inventory. For the record, the new truck's launch was originally scheduled for October before being moved to December. Finally, Ford has split the difference and will begin marketing its F150 in November. Jim Farley, main marketer at the Blue Oval, cites two main reasons for the revised decision. One: its dealerships culled their old supply faster than anticipated, and two: Dodge just launched its new-for-'09 Ram. Ford obviously doesn't want its cross-town rival to steal all its thunder. Expectations for the new F150 seem appropriately timid. Current market conditions, including the relatively high price of fuel and the difficulty in securing credit, mean the the days of Ford selling a million trucks a year are over. Still, there is a large market left of users who depend on their trucks for work, and Ford's targeting them. We'll see how it goes beginning next month.
There are advantages being the last automaker to debut its next-generation half-ton pickup, and Ford has taken advantage of watching its competitors roll out redone truck over the past few years. Being last to market means the Blue Oval can effectively undercut its competitors' pricing and offer more standard features, which is exactly what it's done for the 2009 F-150. Pricing begins at $21,320 for a two-wheel-drive XL Regular Cab model and climaxes at $44,860 for a loaded F-150 Platinum. According to PIckuptrucks.com, the base price of the '09 model is about $500 more than a 2008 XL model with a V6 and four-speed automatic at $20,845, but you get more standard features and all the advances that comes with the new truck. Ford also calls out Dodge by claiming a 2009 F-150 Lariat SuperCrew at $35,820 is more than $5,000 less than a comparably equipped 2009 Dodge Ram Laramie Crew Cab. And like we told you yesterday, the F-150 boasts the highest available towing capacity, highest payload capacity, and class-tying fuel economy with the new SFE model.
News coming out of Comic Con last week revealed that KITT would be able to transform into a pickup in the new Knight Rider series set to debut this fall on NBC. We thought perhaps the show and Ford, its biggest sponsor, would take the high road and have KITT's Shelby GT500 KR just grow a bed behind the B-pillar. Of course, we were wrong and this video proves that KITT will indeed transform into a full-size Ford F-150 FX-4. Never mind the fact that a Mustang just doesn't contain enough raw material to make up an F-150 truck, what really turns us off is Ford using a TV show that's already pimping one of its vehicles to push another one with sales falling faster than Goliath over a cliff. By this logic we expect that KITT will eventually encounter a resurrected KARR that's been stuffed into a Mercury Grand Marquis and the Knight Industries tractor trailer will be replaced by a fleet of Ford Transit Connects.
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It's been a while since we've heard about FoMoCo's development of large rear-wheel-drive vehicles for Ford and Lincoln – no surprise considering the current climate. With fuel prices continuing their upward trajectory and CAFE standards looming on the horizon, Ford is apparently reevaluating the efficacy of offering RWD vehicles in a market starving for fuel efficient whips.
In addition to this morning's story that Ford is considering offering an EcoBoost four-cylinder on its F-150 pickup, Automotive News is reporting that Ford's use of turbocharged, direct-injected engines could expand to beyond 500,000 vehicles annually by 2012.
On the small side of the product front, Ford will likely equip the base Fiesta with a naturally aspirated 1.4-liter four-cylinder that would deliver around 40 mpg when it arrives in the U.S. in 2010. Ford is also considering a 1.0-liter, EcoBoost engine in the Fiesta, which could migrate into the Focus after 2012.
V8 engines will remain the sole source of power in Ford's large truck and SUV lineup until the end of the decade, when the EcoBoost V6 arrives and begins to expand throughout the Ford lineup. The boosted six is expected to produce between 290 and 390 hp, depending on the application, and could spell the end of bent-eights in many of Ford's range-topping products. When the redesigned Mustang arrives in 2010, Ford intends to continue its use of the 4.0-liter V6 and 4.6-liter V8, but both engines will give way to the 3.5-liter V6 and 5.0-liter V8 soon thereafter. Don't ask us why they're not rolled out at launch.
New diesels are also in the cards, including a 6.7-liter V8 (codenamed "Scorpion") currently being developed for Ford's Super Duty trucks and full-sized vans. A 4.4-liter, V8 turbo-diesel is also in the works and will find a home under the hood of the F-150, Expedition and Lincoln Navigator – assuming the two 'utes survive into the next decade.
According to sources speaking with Pickuptrucks.com, Ford is considering offering an EcoBoost four-cylinder engine on its F-150 pickup in 2013. The boosted mill is expected to displace around 2.5-liters, produce 260 hp and 300 lb.-ft. of torque, and would only be available on the two-door Regular Cab F-150 4x2 and 4x4.
Ford's rationale for equipping its workaday pickup with a turbo'd four is partially due to the rising cost of gasoline, but is primarily fueled by new CAFE regulations that will require light trucks to average 28.6 mpg by 2015. Ford has already decided to drop its 4.2-liter V6 for the 2009 model year, only offering the 4.6-liter V8, which produces more power and more torque, while still offering similar fuel economy.
The EcoBoost range of engines are likely to find their way into several different models across Ford's line up, and according to Ford's director of powertrain research, Dan Kapp, EcoBoost engines could allow the automaker to reduce engine sizes by between 40- and 50-percent, so 3.0-liter V6s could be replaced by two-liter fours and a 2.5-liter four cylinder could be reduced to 1.5-liters.
Before the EcoBoost four-pot debuts on the 2013 F-150, Ford will launch a turbocharged V6 in the pickup in 2010. Displacement is expected to be around 3.5-liters, with output estimated at around 350 hp and 390 lb.-ft. of torque. Partnered with a new six-speed transmission, fuel economy should be around 16 mpg city and 22 mpg highway.
And what of the rumored F-100 pick-up? It's conceivable that the range-topping version of the compact truck could be packing the same turbo'd four as its big brother, while a naturally aspirated version would power the entry level model.
Finally. The European Ford Focus will go into production in the United States in 2010 along with the Fiesta. This has been officially confirmed by Ford, which will offer the Euro Focus here in both four- and five-door body styles. That's not the only news, either. Production of large trucks and SUVs will be further dialed back for the remainder of this year, and the introduction of the new F-150 pickup truck has been pushed back two months to "late fall". The catalyst for all this? Expensive gas, the new boogeyman that has people running from trucks and SUVs en masse. The F-150 delay is designed to give dealers more time to thin out existing '08 truck inventory before the new pickup arrives in the fall. On the flipside, Ford will add shifts to increase production of the current Focus, Mariner/Escape, Edge/MKX, and the new Flex. In the end, however, expect more red ink on the balance sheet, as Ford states that its pre-tax Automotive results will fall short of 2007's, and follows that up with an announcement that it expects Ford Motor Credit to post a loss, as well.
Our good friend Mike Levine from PickupTrucks.com is participating in Ford's long-lead preview for the new F-150 this week in Michigan. As part of the festivities, Ford took the gathered media on a tour of the Dearborn truck plant where preparations are underway to build the new trucks. In an unusual move, Ford allowed photos to be taken inside the plant and the ever attentive Mr. Levine spotted some hints pointing to details about the new SVT truck that we reported on a few days ago. It now appears that the truck on which SVT has been working is in fact the next Harley-Davidson edition rather than a Lightning. Around the Dearborn factory, Mike took note of the amended work instructions and signs that are in place at various stations, including the wheel install area. While Ford has not officially commented on the new Harley truck, an ID sign that indicates the Harley wheels is a pretty strong indicator that something is coming. Mike has more pics and details at his site. The SVT truck will be introduced later this year, likely at the SEMA Show in Las Vegas and should go into production early in 2009.
Ford Motor Company is recalling a whole herd of trucks to see the team doctors over concerns about a hose in the braking system that could adversely effect the vehicles' braking power. According to the NHTSA, about 605,000 2005 and 2006 model year Ford F150 and Lincoln Mark LT trucks equipped with the 3-valve 5.4-liter V8 will receive a hose replacement free of charge. The problem hose supplies the brake booster with engine vacuum, and could swell over time and eventually become disconnected. While the hydraulic braking system will function without the power assist, pedal effort will be significantly increased, and if drivers are taken off-guard by the problem an accident could occur. Ford will start notifying owners in June, and the recall campaign will kick off in July. According to FoMoCo, there have been 11 minor accidents related to the issue. Check out more details from the NHTSA after the jump.
We've got to give the folks at Ford credit for the camoflague (or lack thereof) they've used to conceal the newest mule for the F150-based "Raptor" pickup. Despite the artfully placed stickers on the windows and bumper, nothing can draw attention away from the massively flared wheel arches and lifted ride-height of the off-road mule.
According to a report from Pickuptruck.com, the four-wheeled titan will be sporting a Fox Racing-tuned suspension, 35-inch tires and possibly a supercharged V8 pulled from the upcoming Boss Mustang when it's unveiled in the next year or two.
