There are few people in this world for whom we hold more contempt than European bureaucrats. They're the pencil-pushers that, if they had their way, would put an end to some of our favorite exotic sportscars and have us all driving Smart ForTwos. But every gray cloud has its silver lining, and in the case of Belgium's bureaucracy, is the sneak peak we get from time to time when a carmaker files its designs to register them as trademarks.
What we're looking at this time is the upcoming Mercedes-Benz E-Class cabrio. Although there were rumors that the model could be delayed, by and large we knew this was coming, and have even seen plenty spy shots of test mules preparing for their market launch.
Replacing the outgoing CLK convertible, this new model is based on the slick new E-Class coupe but, you know...with a convertible roof. It's a fabric job, unlike its rivals from BMW, Lexus, Infiniti and Volvo, which have all gone with folding hard-tops by now. The mechanicals are otherwise expected to carry over from its fixed-roof counterpart, although the jury's still out on whether an AMG version will be on offer as well. For now, we'll just have to peruse these grainy black-and-white images until the new drop-top Benz drops in the first half of next year.
The European Union made noises last year about having the WTO verify that the U.S. auto industry assistance package doesn't violate any international trade rules. Now French President Nicolas Sarkozy has said he will ask the World Trade Organization to stick their hands into the matter. Critics suggest that this could be a diversionary tactic – Sarkozy himself was accused of violating trade rules with his proposed assistance to Renault and PSA Peugeot/Citroen. Or it could be a way to see if both the proposed French and U.S. proposals will pass the WTO test. Either way, Sarkozy and other European heads of state will meet to plan a Europe-wide response to the auto industry situation, as the E.U. continues to mull whether to bring a formal appeal to the WTO regarding the United States' bailout package.
What Car is reporting that the European Parliament has graciously agreed to allow Britain to continue using the mile a bit longer. How nice of them. The EU has just passed a broad measure that allows shops to continue to display imperial and metric measures, thus keeping Britain from having to switch their speedometers and road signs to kilometers. The governing body had previously asked for firm dates from Britain and Ireland to make the switch and stop using Imperial measures, and though their neighbors in Ireland have already made the change, Britain remains noncommittal. We sympathize with our British brethren. If the EU could just walk 1.609344 km in our shoes, they'd know that switching to the metric system would wreak havoc on poetry and songwriting as we know it. Smiles would no longer be the longest word. There would be no more Mile High Club. Denver would lose its Mile High Stadium. Eminem would be crushed upon losing 8 Mile Road. Miles Davis would have to change his name to Kilometers Davis. It would be the end of the world as we know it.
With the European Union tightening restrictions on carbon emissions, danger has been spelled out in big bright letters for the sportscar-makers we know and love. The bulk of the world's best supercar manufacturers – including Ferrari, Lamborghini, Lotus, Aston Martin and Porsche – reside in Europe, but while industry executives continue to campaign for exception and protection, things don't look good. There are, however, a few solutions that could keep the exotic automakers in business and unmolested.
Firstly, both automakers and lawmakers agree on the need to reduce weight, which helps neither emissions nor performance. However, weight reduction itself won't bring the supercars below the 120g/km target touted by the EU. One possible solution would be to give niche automakers an exemption, noting that the few cars they produce are rarely driven anyway. According to Lamborghini CEO Stephan Winkelmann, exotic automakers like his "are representing Europe to the world" and "are a species to protect", much like an art form. That's something we car lovers can appreciate, and if it strikes a cord with the lawmakers it could help some of the smaller independent automakers like Aston Martin and Lotus, but it won't help the likes of Ferrari and Lamborghini, which are part of bigger auto groups Fiat and Volkswagen, respectively. Fiat CEO Sergio Marchionne has argued that it would be unreasonable to force low-polluting little Fiats like the Panda and the 500 to bear the burden of their more polluting cousins from Ferrari and Maserati simply because they happen to be under common management.
At the end of the day, these exotic sportscars are not the big problem, though they do make easy targets. If European Union bureaucrats ignore the former and focus on the latter, Europe's most famous automakers could be legislated right out of business.
Porsche is one step closer to its goal of purchasing Volkswagen. Back in April of last year, the German automaker passed the 30-percent mark, forcing it to make an outright offer for The Volkswagen Group in its entirety, which it did. Not too many VW shareholders sold their stake to Porsche, as the bid was for the bare minimum amount allowed by law. Still, the legal requirement had been met, allowing Porsche to continue gobbling up the automaker according to its own timetable. Earlier this year, the VeeDub board approved a request by Porsche to obtain 51-percent of the company for some $15.73 billion, which would give it a majority stake. Before the house that Ferdinand built could complete its acquisition, the European Commission required it to make one last purchase, which took place in June of this year. Finally, the EU has granted its permission for the buyout.
This story is likely far from over, as the German State of Lower Saxony still claims a 20-percent stake in Volkswagen, which gives it certain rights to block decisions made by VW's new parents. Still, it seems that its only a matter of time before VW and Porsche are united under a different Ferdinand... Piech that is, grandson to Mr. Porsche himself.
How much do marketing angles play into consumer choices? The European Union apparently thinks a lot. For instance, we've recently seen all tobacco sponsorships pulled from motorsports, such as the world's most popular, Formula 1. Now it seems that automobile advertisements will be the next form of media ordered to clean up its act. Potential new rules that are currently in draft form and up for review by the College of Commissioners call for the inclusion of fuel consumption and carbon emission warnings on all vehicle advertisements, just like health warnings are included on packs of cigarettes. It is suspected that the legislation follows a previously published report that suggests 20 percent of every automobile ad should address environmental concerns. Arguments against the proposition claim that it will lead to lost revenue from decreased advertising by automakers who don't want to publicize how dirty their cars are. Would the Bugatti Veyron buyer really be swayed from his or her decision by seeing a single digit city fuel economy rating staring back from within the pages of Robb Report? We think not.
In a move that may undermine Germany's protection of Lower Saxony and its close ties to Volkswagen, the European Commission plans to review the case of Volkswagen Law in the European Union's top court. As you may recall, Porsche has been trying to take majority control of rival Volkswagen. However, the so-called "Volkswagen Law" has protected VW from takeover by allowing the state of Lower Saxony (where thousands of VW jobs are at stake) to retain just enough stock in the company to prevent Porsche from capturing a majority vote. While the upcoming ruling may not only alter the ownership of Volkswagen, it also demonstrates the escalating authority that the European Commission has over once sovereign countries.
