News flash: small cars like the Ford Focus are selling beyond expectations (ours anyway) while trucks and SUVs are sitting on dealer lots much longer than auto manufacturers would like. For this reason, Ford is moving as quickly as possible to switch a few of its truck plants into car plants, including its Michigan Truck plant where behemoth SUVs like the Expedition and Navigator were being built. The switchover is going to cost the automaker since these are not flexible manufacturing facilities, with the first bit of retooling ringing the registers to the tune of $75 million bucks -- and that's just for a new bodyshop. The total cost to retool the plant will be in the hundreds of millions. As they say, it takes money to make money. While the plant is being refurbished, workers will be shuffled to the nearby Wayne plant to build even more Focuses. The best bit of news, though, is that Ford will finally be building its small cars from Europe at its converted truck plant, the ones we've all been asking for since the Euro-Focus got a new platform and we didn't. Not that we're still sour or anything...
Mercury has been languishing over the last several years with badged-engineered products barely distinguishable from their Ford brethren. As the market shifts towards smaller cars with higher fuel efficiency, there may be a golden opportunity for the Mercury brand to actually prove its worth as Ford's outlet for European-designed vehicles for the American market. In a move akin to what General Motors has done with Saturn, importing Opels to the U.S. in an attempt to revive the marque, Ford could bring its highly-desirable Euro-only models to the States badged as Mercurys.
According to unnamed sources, the New York Times is suggesting that Ford will begin manufacturing six Euro-spec models right here in America at plants formerly used to produce F-Series trucks, SUVs and vans. We'll have to wait until this Thursday before any official announcements are made by the Blue Oval, but that gives us some time to speculate on which Kinetic-infused products are on their way. That's what the comments are for -- have at.
