The era of the luxury exotic with a so-so sound system is nearly over. Bang & Olufsen worked with product developers at Aston Martin to create the BeoSound DBS audio system that is specifically tuned to 007's cabin. Thirteen speakers -- five tweeters, five midrange, and three woofers -- are located in ten places around the cabin. Of course a sound system for the DBS is not just about sound -- it is just as much about looks. Two of the tweeters are mounted on the dash and ascend when the car is started. Loudspeaker grilles are finished in contoured aluminum. And all that hardware is controlled by B&O's Digital Signal Processing system that is matched the DBS interior and adjusts to changing acoustic conditions. All of this means you'll be able to hear the next Bond theme song, "Another Way to Die," like never before.
The auto industry is in a bad sales slump, and while trucks and SUVs are being hurt particularly by fuel prices, the rest of the market has an even bigger problem. The tight credit market is making it much harder for dealers to sell you transportation, and the problem isn't relegated to just those with poor credit. Banks want higher cash-to-debt ratios, larger down payments, and then they're still charging higher interest rates on top of all that. GM's Mark LaNeve estimates his company is losing between 10,000 and 12,000 sales per month due to the credit crunch, which is close to a full point of market share. Chrysler dealers are likely struggling even more, as the Pentastar recently removed company-financed leasing as a fall back option for those who cannot afford to buy. Chrysler's sales have been down 34% this year through August, and leasing went from 23.5% of the business to just 2%. With the latest rash of bad news hitting the banking industry in the U.S., we don't expect this trend to reverse itself any time soon.
Porsche has delivered two customized V6 Cayennes to the Stuttgart fire department, both heading into service with the city's EMS unit. Like the Cayenne emergency vehicles built in the past for use at Porsche facilities, the new EMS trucks have been modified to carry a stretcher and a variety of medical equipment. GPS tracking lets home base know where the trucks are at any given time, while pedestrians and other drivers are told to get the Hell out of the way with a new siren that adds a hiss to the mix, supposedly making it easier for people to determine which direction the truck's coming from. As for the rest, it's your basic ambulance tech: flashing lights all around and high-visibility white-and-orange paint. Plus, if Germany ever decides to host ambulance drags, the Stuttgart team is in good shape right off the bat. (Hey, if it's good enough for news guys...)
Not wanting to take second place to anyone, especially Toyota, Ford is vowing that its new line of Euro small cars, including the new Fiesta and next-gen Focus, will launch in the U.S. with the best quality in the industry. That's the official word from Bennie Fowler, Ford's VP of Global Quality. To accomplish this goal for the 2010 model year, Ford will send a handful of UAW workers to Wayne State University where they will become certified "Six Sigma Black Belts" (a.k.a. quality experts with the coolest certification ever) and take their learned expertise back to the assembly plants. The industry average right now is about 1,300 problems per 1,000 vehicles. Ford is promising that its new line of small cars from Europe will have just 800 things gone wrong per 1,000 vehicles. It is a target that bests their Japanese rival, but it still leaves us wondering why they wouldn't just aim for zero problems?
We wind up behind horse's asses every day on the interstate, but ROUSH has developed a vehicle with a rear-mounted cabin for the express purpose of towing a crew of three around while staring at the business end of an actual Equus caballus. ROUSH Technologies is more than just mechanical Mustangs, and the company has proved it by developing an equine training vehicle for Kurt Systems, a Turkish racehorse and camel training equipment company. The vehicle has an open front stall where the animal can run, and a rear mounted cabin that allows a driver, a veterinarian and a trainer to keep a keen eye on vital signs. The suspension is partially F-150 based, while power is provided by Volvo's 2.4-liter five-cylinder engine hooked up to an automatic transmission and driving through some reduction hardware. The vehicle will start serial production soon; in an odd sort of irony, ROUSH is even further tied to fast horses now.
The fourth addition to General Motors' lineup of Lambda CUVs, the 2009 Chevy Traverse, has officially been priced from $28,990, which includes a $735 destination charge. As with most Chevy models, the Traverse can be had in LS, LT and LTZ models. It will be the first and only Lambda CUV to be equipped with the direct-inject version of GM's 3.6L V6, which must irritate Buick Enclave owners who have paid a lot more for their Lambda sans DI, that will be mated to a six-speed automatic transmission. The 3.6L DI V6 produces 288 horsepower and 270 pound-feet of torque in the Traverse, and can power the front wheels or all four in AWD models. The Traverse can also carry eight people if you opt for the second-row bench, though we imagine those several passengers stuffed in the way back will not be your friends anymore upon arrival. Unfortunately, Chevy has not released any more detailed pricing information, so we can't say just how expensive the 2009 Traverse can get if you load it up an LTZ model with all of the bells and whistles. Regardless, with the best engine among all the Lambda CUVs, it'd be our choice of the lot.
While Ford's giving the Fusion an LCD large enough to watch feature films, Magna has joined up with Swiss firm u-blox and Germany's Paragon to develop a navigation system that puts the map display in your rearview mirror. The system is called MirrorPilot, and it does look like a slick way to add factory navigation with a minimum of effort on the automaker's part. It's also far nicer than suction-cupping some aftermarket unit to the windshield and dealing with its tangle of cables. It's not just a mirror with a display; the MirrorPilot incorporates a GPS receiver and antenna, as well as a speaker. The mirror itself self-dims electrochromically, and the display automatically zooms at intersections and also comes with a remote control. The screen may be small, but the cost is large; this unit will be priced above $1,000 when it goes on sale in Germany, Austria, and Switzerland. While it's a nice idea, it's not $1,000 worth of nice, especially with such a diminutive screen. We'll buy a cheaper unit and stock up on zip ties to keep the wires in check, which should leave enough in our pocket for a very nice dinner out – we'll just punch up a fancy restaurant on the POI menu.
We already know that in-car web browsing is on its way. Both BMW and Chrysler have already revealed that the feature is forthcoming in their vehicles, and more automakers are sure to follow. But telematics provider ATX Group is sticking its nose in to ensure that the web we're one day browsing in our cars is safe to use (read: no fun at all). ATX is working with a group called the Connected Vehicle Trade Association to push a standardized method for getting web content into automobiles. ATX is exploring ways to adapt the traditional web experience to meet the demands of the automotive environment, similar to the way mobile versions of websites target cellphone browsers, nevermind that the mobile web experience pales in comparison to surfing normal websites on a device like the iPhone, which works inside cars last time we checked. One idea is to target automobile surfing through implementation of a standard top-level domain, .car, which would house content specifically designed to work with the to-be-determined vehicular web standard.
With safety in mind, we're guessing that ATX and the CVTA will kick around a text-to-speech function that allows pages to be read-aloud to a driver by the embedded hardware, and possibly a standardization of page size for reliably fast loading. Telematics also opens up another area for targeted services, such as remote diagnostics, parental surveillance via performance monitoring, and dynamic traffic information. Developing a standard also helps automakers avoid duplicating each others' efforts as they all race to deliver E! Online to your dashboard. Ah yes, in-car internet will no doubt be the latest whiz-bang distraction from the task of actually driving one's car.
Over the past year, the cost of third-party GPS navigation systems has dropped precipitously, with entry level units now starting at under $150. For that price, you can get a 3.5- to 4-inch touchscreen that comes fully loaded with maps of the entire United States. Additionally, one will likely include tens of thousands of points of interest, like restaurants and gas stations, and give you turn-by-turn voice directions as you drive. Some systems even have the ability to download traffic data that can adjust your route on the fly. One of the nice things about these third-party systems is the ability to take the GPS unit along with you after you park. Even the most expensive of these units costs under $1,000 now.
So the question is this: why does every car that comes with a navigation system as an option cost $2,000 or more? Admittedly, many of them have larger 5- to 6-inch screens and they're integrated into the dash, of course. In the case of cars like some from GM and BMW that have heads up displays, they can even put the directions out in the air in front of the driver. But given that automakers likely get the hardware for a lot less than people can buy it retail, it seems to us that nav systems from the factory are a huge profit windfall opportunity for automakers right now. Personally, the next time one of us shops for a car, we'll take a pass on the optional nav system and buy a $150 Magellan, Tom-Tom or Navigon that we can switch between cars and take on walks.
HUMMER's image has always been one of excessive excess. While much of that portrayal is due to GM's own marketing, the people who purchase the imposing 'utes – be they high-profile celebs or well-to-do suburbanites – have done more to define the brand than GM's marketing boffins ever could. But the General wants to change all that.
Mark LaNeve, GM's North American veep of sales, service and marketing, is spearheading a campaign that's trying to show HUMMERs in a different light; specifically vehicles to get a particular job done. "No one criticizes a bulldozer for its gas mileage. That's because it's built to do a job," laments LaNeve in a USAToday interview. Fair enough Mark, but a bulldozer has a single-minded purpose – moving earth – whereas HUMMERs aren't always being used to plug mud and move boats. They've become lifestyle vehicles that are often not used for their intended purpose – just like the majority of SUVs on the road.
Regardless, GM's recent ad campaigns attempt to show the HUMMER in a more functional light, depicting the overblown SUV hauling firefighting gear and helping out with natural disaster relief. "Purpose Built" is the new tagline, but at the end of the day, no amount of PR will help HUMMER if people continue to see them parked outside the local Starbucks.
