When the McLaren-Mercedes team rolled out their chrome F1 cars, everyone stood up and took notice. Pretty cool idea, even fans (and members) of other teams had to admit. No wonder then that with their own supercar out on the roads – one of only two teams with that claim – somebody has finally done the same with his own SLR. And of course, like the gold-trimmed Camry, that somebody lives in the United Arab Emirates, the sand-swept Kingdom of Bling on the shores of the Persian Gulf. The shiny McLaren was spotted outside one of the world's largest shopping centers, the Mall of the Emirates, in Dubai, which looks to be the same place where the Pegaso edition Bugatti Veyron was spotted. The mall is currently the largest in the Middle East, at least until construction is completed on the two larger ones also being built in Dubai. We're sure it won't be long until someone parks chrome McLaren P11s, Mercedes SL63 Blacks or AMG Gullwings in front of those, too.
The Persian Gulf is fast becoming a demanding market for luxury automobiles. So demanding, in fact, that some automakers have begun creating special models just for consumption there. Just days ago we brought you news that Rolls-Royce, having already shipped a golden Drophead Coupe for one special customer, was launching a limited edition Phantom saloon called the Peony edition. This, however, is not a special Rolls-Royce. We won't list all the ways in which it isn't a Roller, but will save your time and ours by listing instead what it shares in common. It's a luxury sedan, and it's made specially to be engulfed by the Gulf market. That's about it. The Safrane nameplate was previously used for Renault's lackluster flagship sedan, replaced by the reviled Vel Satis in 2000. So what is this exactly that has revived the name? A rebadged Samsung SM5, essentially. That vehicle is produced in an 80.1% Renault-owned joint venture in South Korea. If you're noticing some similarities with our own Nissan Maxima, you've got a keen eye, as it shares its platform with the last-gen Maxima as well as the Nissan Teana (itself available only in the Asian market).
Wealthy customers in the United Arab Emirates seem to have a penchant for special editions of the most expensive luxury saloons. As if it wasn't enough to get the Maybach Landaulet revealed right there on their home turn, one Arabian customer recently ordered a custom gilded Rolls-Royce Drophead. Now Rolls-Royce has followed up with a special edition of its Phantom limousine targeted specifically for the UAE. Called the Peony edition, the bespoke Phantom borrows its name from the indigenous Asian flower that symbolizes royality in ancient Oriental culture. The car features a special two-tone pearl blue exterior and Seashell interior, emblazoned with the peony floral motif. It even comes with a complementary bottle of perfume specially crafted by Emirate fragrance specialist HIND. The special edition was created by the Rolls-Royce Bespoke Program, which does the bulk of its business with Middle Eastern customers. No word on how many will be built or how much it costs, but if there was ever a case of "if you have to ask, you can't afford it", this is it.
After the numerous reports we've brought you about the wealth of Bugatti Veyrons to be found in the United Arab Emirates, it should hardly come as any big surprise that when Top Gear magazine turned up in the capital Abu Dhabi, it had no trouble finding one for a photo shoot. In fact it didn't find just one, but three examples of the million-dollar supercar, with reclusive owners willing to hand over the keys to the British magazine.
Nor were these any run-of-the-mill Veyrons, either. Any true gearhead would know that the Veyron typically comes in two-tone paintjobs, but a few have left the factory in Molsheim with monotone tints, like the all-red example we reported on previously. That one, or one just like it, was one of the vehicles which the Abu Dhabi Tourism Authority tracked down for TG, along with an all-white example and the extremely exclusive Pur Sang bare-aluminum-and-carbon edition spotted in the emirate previously. It's not every day that you see three Veyrons in the same place – let alone together with The Stig and, reportedly, a Koenigsegg CCX as well – but if it were to happen anywhere, the UAE seems to be the place.
While fuel prices continue to ratchet up and put a squeeze on all aspects of the world economy, times are flush within the borders of major oil producing nations. So flush, in fact, that several Emiratis found a total of 9.8 million dollars to indulge in low-number license plates at a recent auction. The fascination with distinctive tags is a world-wide phenomenon, but $926,000 for a plate that says "50G" is uniquely asinine. If that's what our last few fillups helped purchase, we're going to bike more.
Some records stay in place for a while, and some are shattered regularly. Records set for obscene spending on frivolity never seem to stay put for very long, however, as there's always someone with more cash to blow on something ridiculous. And so it transpires that after tuning magnate Afzal Kahn paid $870,000 for the F1 license plate in the UK, Arabian billionaire Saeed Abdul Ghaffar Khouri dropped the equivalent of $14.5 million on UAE license plate number 1.
If that seems like a big hunk of cash for a registration number, consider that Khouri, who has yet to decide on which of his assuredly many vehicles he'll mount the plate, was prepared to spend over twice that much – 100 million emirate dirhams, or $30 million – on the plate. The sale took place at an auction in Abu Dhabi, the proceeds from which are earmarked towards assisting victims of traffic accidents. At least it's going to a good cause, then.
You'd think that owning a car as expensive and exclusive as the Bugatti Veyron would ensure that seeing another one in your neighborhood would be an unlikely event. And it probably is for most of the 125 customers who've taken delivery of the hyper-exotic to date around the world. Except if you live in Dubai, where Bugatti has already sold no less than 15 of its million-dollar supercars, or 18.75% of Veyrons produced to date.
With a population of about one and a half million in the oil-rich emirate – roughly the size of Phoenix, the fifth-largest city in the US – that means there's one Veyron for every 100,000 people. (By contrast, there are 27 Veyrons in the entire UK, population: 60 million). For those fifteen multi-millionaires, however, the flashy wheels might be the edge they need when you consider that there are a very un-Beach Boys-like three boys for every girl in Dubai.
