What is in a name? Would it be too linear a thought process to expect that a vehicle with a "sport" designation would be, you know, sporty? Ford officially rolled out the Edge Sport at the Chicago Auto Show, and while the moniker might be dubious, it is at least a nicely done factory tuner. The idea behind the Edge Sport is to create a tuner package with factory-backed quality levels. Check out the live shots and you'll see that the already well-trimmed interior gets an extra level of attention, and the bodykit applied to the outside is tasteful. New paint colors are Sport-exclusive, as are smoked lenses on the lights. The biggest feature that Ford is touting are the monstrous wheels wrapped in low-profile rubber. The standard 20-inchers are enough to give the brake rotors an inferiority complex as they appear hardly larger than the wheel hubs. If you need an even harsher ride and more clearance around those anti-massive brakes, you can upgrade to 22s. Wheel size to brake rotor diameter shenanigans aside, we like the Edge Sport. We'd find it sporty if it came with the EcoBoost powertrain, but as it stands, it's more like the Edge Spiffy.
Ford has been desperately short of hit products in recent years, one of the exceptions being the Edge. With that in mind, Ford is keen on capitalizing on that popularity in much the same way as they have with the Mustang: variants. Ford is adding the Edge Sport to the roster, which incorporates a package of visual enhancements that don't really do too much to improve the sport factor. It does, however, look pretty cool and it gives Dearborn the opportunity to cash in on some of the potential profit margin that presently goes straight to dealers and third-party tuners.
Edge Sport gets the big-wheel look, with painted 20-inchers coming as standard equipment and polished 22" units being an extra-cost option. The obligatory body kit includes sill extensions and lower valences front and rear. The headlights and taillights also get a factory dress-up via smoked gray lenses. Inside, the seat materials are upgraded. One odd note centers around the trim adorning the vents in the instrument panel. The ones in the center stack have chrome trim while those at the outer ends of the dash have a matte grey finish. The bodywork of the Edge Sport will be available in blue, red, silver or black. The look is clean and attractive, and the blue photo car's visual accoutrements remind us of of the Mercury Milan VOGA that was shown in Miami back in '06. That's no bad thing, though we'd love to see this exact car with an EcoBoost V6 underhood, to give that "Sport" moniker some real teeth.
