Despite numerous positive crash test results and assurances from both manufacturers and safety organizations, we still hear people say they'll never trade their bank-safe SUV for one of those little tin cans on wheels. This makes some people wonder what it would take to change folks' minds about automotive safety. A first-hand account from Nick Chambers, an admitted greenie who blogs for gas2.0.org, slammed his Yaris into a dirt embankment then rolled it three times. He not only lived, but walked away from his crumpled Toyota with little more than a bump and a really sore neck. He also admits that before his little off-road excursion in the Yaris, he wasn't completely sold on small car safety. But now he says, "Yes. Yes I would trust my family to a small fuel-efficient car, and I'm miraculously alive and mostly uninjured... so no, it's not a death trap."
The Chevrolet Cruze is three kinds of car: small, American and important. And with the state of General Motors, it isn't even the individual words that mean the most: it's whether The General can combine them into a reliable, fuel efficient and cost effective package. True, we don't get to drive these things while they're parked under the lights, but to have a seat in the Cruze is to imagine a GM that begs the question, "Where was all this before the meltdown?" The studio imagery we've seen so far translates nicely into real life, and the center console looks and feels substantial – in fact, it looks like it could be foreign – even if the silver mesh treatment in the show car was a bit much. The car has a compact yet full-bodied stance, and will probably look even better on the road in a color other than scarlet, and not under klieg lights. Spring of '09 will welcome this first Cruze variant to Europe, after which other regions will get it, as well as a probable hatchback and wagon. It will be powered by a 1.4-liter turbo four-cylinder that charts up to 140 hp and is said to return 40 mpg. Have a look at the high-res gallery of live shots below to get a better idea of what to expect when the Cruze goes on sale here in a couple years.
The Scion xB may have written the book on small-and-boxy, but it appears that Kia may add another volume to the work with the Soul. We have no idea how the new Soul will go on the road, or how it will hold up – either materially or financially – but taking a seat in the giant shoe on wheels was a revelation. For a car that isn't expected to cost too much, the details alone would almost have to be worth the price: the chunky moldings around the grille and bumper, the contrasting surrounds for the headlights and contrasting panels for the doors, the gearshift knob housing a ball within a plexiglass ball, the court jester seats. And when we put the driver's seat all the way back, we could sit in the back seat without our legs touching anything else. And we're not short. If the Soul can mind its manners on the road, there's no reason it shouldn't go straight to sales heaven.
Remember when we told you that GM plans to make more money off of its small cars by upping its prices? Well, as far as the Cruze is concerned, not only do they plan to charging substantially more than the outgoing Cobalt, they might demand more cash than a comparably equipped Corolla, Civic, or Focus. According to GM, that's because it needs to make more per car than Honda or Toyota. With the average Civic rolling away for $19,184, GM doesn't have a lot of room to play before hitting the $20,000 ceiling. And if GM was to get an average price of $19,500 for the Cruze, that would be a $3,000 premium over the current (average) price for the Cobalt. That still gives no indication of how much money GM would actually be making on the car, though. Design honcho Ed Welburn feels the car's styling and interior will justify the extra dosh, and said he believes "we have some very unique content and materials that are in the vehicle." Conviction is a good start, and if they can back it up the verdict might go their way. For that, we have to wait for the jury of consumers to decide.
Reminding us once again that there's more than meets the eye when shopping for a vehicle are recent impact tests performed by the Insurance Institute for Highway Safety that measure how much it costs to fix a vehicle after after a low-speed accident. Sure, we're all interested in safety and styling, but we should also be concerned with how much these low-speed impacts will cost to repair. The winner of the testing was the Ford Focus, which scored light damage all the way around. The IIHS heaped praise on Ford for designing a bumper that can truly take a bump -- a novel idea. Amazingly, some small cars like the Hyundai Elantra, Toyota Prius and VW Rabbit cost up to a third of the car's worth to fix from damage resulting from a minor impact. That's a big problem for any car, but especially so for those sold on the merits of economy. To prove that it's not too difficult for auto manufacturers to design a better bumper, the IIHS made a few simple changes to a Prius that didn't affect the looks of the car. After retesting, it made it through the impact tests with a fraction of the damage. For the complete rundown on the testing procedures and results, click past the break.
Car buyers here in the States are clamoring for fuel efficient transportation, but so far the Saturn Astra hasn't been on the top of buyers lists. The Astra is a smash hit in Europe and we liked it during its short stay in the Autoblog Garage, but it may just be too expensive compared to the competition with a starting price of $16,495. General Motors isn't keeping the price high to make a profit on the small volume import, either. GM vice chairman and quote master Bob Lutz told Automotive News that the Belgian-made Astra isn't profitable in the U.S. at all anymore due to the weak value of the Dollar vs. the Euro. The Astra has gone up in price by $500 since its introduction to reflect the broadening gap between the two currencies, and the price hike was implemented only to lessen the hit from the currency exchange. The Astra is not just a financial burden for the General – it isn't exactly a sales success, either. GM has sold only 7,914 so far this year, which is far below the projected pace of 25,000 annual units. Part of the problem is that few people actually know the Astra exists, and those who do may not want to pay the relatively high price of entry. If you've driven or own an Astra, let us know what you think of it in the comments.
GM currently owns about 13% of the small car market. With demand for small vehicles increasing with the price of black gold, GM is out to increase that market share. Nevertheless, even if it doesn't increase its share, it plans to make more money off of each small car sold. How? By raising the price, naturally.
The plan is simple: make better small cars, charge more for them. The upcoming Cruze could run you a few thousand more than the outgoing Cobalt, for instance. The test is to see whether cars like the Cruze will be worth the premium. GM Global Design Chief Ed Welburn said, "In North America, we never did a good small car." The General plans to bury that piece of its history... but it's going to charge you, the consumer, for the funeral.
The idea that GM can lasso the small car market while charging a premium, at the same time as slashes its marketing budget by $1.5 billion, takes some effort to swallow. One analyst said that demand for small cars will outstrip supply, so GM could get away with it. However, until we see proof of small GM cars that take bats to the established competition, we'll have to give this plan a "Hmmm."
Volkswagen is working hard to make the up! a reality, but the technological challenges of a rear engine, RWD car are proving to be more daunting than expected. The VW engineering team is reportedly having trouble conjuring up a low cost rear-engine layout. The problem has been trying to accommodate a radiator in the up!'s nose and transferring coolant through the car. Early up! prototypes are also having a difficult time with cross-wind stability due to the unbalanced heft of its rear drive/rear engine layout. To correct these issues, some styling changes may be necessary, but if the basic shape of the up! is compromised, the German automaker may have to look at front wheel drive as an option. In spite of any problems engineers are having, VW executives are confident any difficulties will be overcome.
We're hoping that means we can still expect the inexpensive hatch to be pushed via the rear wheels just like the original Bug. Then again, the Mini has proved that small cars can be fun and driven by the front wheels, and as long as the up! is cheap, efficient, and adorable, there will be plenty of buyers.
