



Apparently hoping to avoid the ignominious fate of the full-size hybrid SUVs from two-mode hybrid partner General Motors, Chrysler is getting aggressive with the pricing of its new Durango and Aspen hybrids. At launch this fall, the Chryslers will be stickered at 45,340 and $45,570 respectively, some $8,000 below the four-wheel-drive versions from GM. GM recently had to slap $4,000 cash on the hood to entice customers to check out the Tahoe Hybrid and Yukon Hybrid. Unlike GM, however, Chrysler has chosen not to offer a two-wheel-drive variant of its hybrid SUVs. At this point we still don't know how equipment levels will compare between the GM and Chrysler models, so it's hard to do a direct comparison of these high-mpg hybrid SUVs.
The last time we talked to Chrysler about the hybrids, they were not planning to implement any of the weight savings measures that GM has used to offset the weight of the two-mode hybrid system in its GMT900 SUVs. On the GM models, an aluminum hood and tailgate, lighter front seats and special wheels drop the weight by about 150 lbs. Chrysler has apparently not given the hybrids unique body work either, which surely added to GM's cost. As for mileage, the official EPA numbers are apparently not in yet, but Chrysler is anticipating 20 mpg at best, which would be equal to the four-wheel-drive GM vehicles.
Dodge's marketing slogan is "grab life." Apparently, the message has resonated with the youth demo in Palm Beach Gardens, FL, where a 7-year-old swiped grandma's car keys and commandeered her Durango while she was unawares. An unplanned demolition derby on the streets of the Florida enclave immediately ensued. His eight-minute joyride saw him take out a pair of mailboxes, hit two parked cars in a Costco parking lot, and then two more moving vehicles at an intersection before he drove into a street sign and broke the right front wheel off the truck, ending his impromptu cruise through the neighborhood. Miraculously, no one was hurt throughout all this. The obvious quote of the day comes from PBG police officer Ellen Lovejoy, who noted that the kid's actions constituted "unusual behavior for a seven-year old."

It's no secret that Chrysler has some overlapping models in its lineup. Case(s)-in-point: it's hard to make a rational argument that Jeep should be offering both the Compass and Patriot (not to mention Dodge selling the Patriot's platform sibling, the Caliber) or the Grand Cherokee and the Commander. The Chrysler Aspen and Dodge Durango barely pretend to be different vehicles and there's no reason to sell both the Jeep Liberty and Dodge Nitro when they're basically the same machine. This revelation is as obvious to Chrysler's new management as it is to us, and Chrysler President Jim Press, says as much. "We're going to stop overlapping, we're going to bring everything under one roof. By doing that we will have more products in the markets we are not covering."
Also marked as redundant by Press are the Chrysler Town and Country and Dodge Caravan minivans, but as easy as it may be to pinpoint overlapping models, fixing that problem may prove more difficult. Dealers will need to begin offering the whole Chrysler line of vehicles if this strategy of "bringing everything under one roof" is to succeed. Expect to see drastic changes taking place in the next four to five years.
