Mere hours after Honda's impressive skydiving commercial named "Jump" aired live in Europe, the plane used in the spot crashed and claimed the lives of its pilot and a skydiver. Nine other skydivers aboard the plane, a Pilatus PC-6, were fortunately able to escape before the crash. While Honda has extended its condolences to the victims' families, the automaker was apparently in no way connected to the incident. The sky divers in Honda's commercial and the production crew had all moved on by then, but it's a little creepy to think of what would've happened if this tragedy had occurred on live television. The crash occurred in Toledo, Spain after the aircraft lost a wing, the cause of which is not yet known.
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Honda's famous "Cog" commercial proved that the process of making something cool is often more interesting than the cool thing itself. The Japanese automaker is going to try and wow our socks off again with a new commercial coming in June for the launch of the redesigned European Honda Accord (the same vehicle launched in the original "Cog" commercial), and in advance of its debut will be airing four short teaser ads.
The teaser ads will document the process of Honda's endeavor, called "Difficult is Worth Doing" (it has its own blog), and chronicle five days of shooting at The Perris Skydive Centre in California. That's right, we know the final commercial will involve 45 of the world's best sky divers doing some of the most complicated aerial formations ever attempted, but that's about it.
The teaser ads are being aired unbranded, so viewers won't actually know that Honda's behind them or that they're meant to promote the new Honda Accord in Europe until the final commercial is unveiled. The first teaser reveals that it's all got something to do with building a teapot, so our guess is that these 45 skydivers will be creating a three-dimensional tea pot thousands of feet in the air while plummeting towards Earth at 120 mph. We'll have to wait until June to see if we're right, but until then you can check out all three teasers, including three that haven't aired on television yet.
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