Seemingly nothing – not the credit crunch, not miniscule sales, not its own lengthy, lugubrious looks – can kill the Maybach. People who have wondered how long Mercedes will keep dishing out tiny servings of the enormous cars can wonder no more: top guy Dieter Zetsche has said Maybach is here to stay, and that the brand "is not losing money." We don't know how a division that moved just 146 cars last year, even if they start at $372,000, isn't losing money. But the $1.35 million Landaulet should help things, and to be to be fair, Zetsche has said before that Maybach's profitability or otherwise is not the issue – the car is a suitable competitor to Rolls-Royce and Bentley. And Daimler has demonstrated patience: it waded through the rough times with the smart car division for ten years, and now has black ink and a hot brand to show for it.
Hyundai, now a world-class engine manufacturer, may lend engine technology to Mercedes-Benz for a future four-cylinder powerplant. It was just a few short years ago that DaimlerChrysler, Mitsubishi, and Hyundai banded together in the Global Engine Manufacturing Alliance (GEMA) to build the so-called World Engine (pictured at right). The GEMA engine, with displacements ranging from 1.8-liters up to 2.4-liters, is found under the hood of more than a handful of Chrysler, Dodge, Jeep, Mitsubishi, and Hyundai products.
While word isn't official, Dr. Hyun-Soon Lee, President of the R&D and Corporate Product Planning and Strategy Divisions of Hyundai-Kia Motors, told Automobile Magazine that he had been approached by Dr. Dieter Zetsche, Chairman of Daimler AG, at the Beijing Auto Show about partnering on a four-cylinder powerplant. Dr. Lee didn't disclose the rest of the conversation, but he did add, "I am not sure we want to share our technology." With the hot Genesis Coupe and luxurious Genesis Sedan ready to roll, and distinguished Mercedes-Benz knocking on the front door, it appears Hyundai's hard work is paying off.
The sale of Jaguar and Land Rover to Tata means that the two British marques will have to look elsewhere for the parts normally supplied by Ford. Following the news that Daimler could be a supplier to both automakers comes word from Dr. Z himself that a deal is a distinct possibility.
Daimler holds a seven-percent stake in Tata Motors, which could make an easy case for Mercedes to supply Jag and L.R. with the necessary components to wean them off of Ford. Dieter Zetsche told Auto Motor und Sport that, "If Ratan Tata approaches us regarding the supply of components, we would be open to talks." AMG-powered XF, anyone?
