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Detroit 2009: The odds, the ends

Auto shows throw massive amounts of promotions, marketing, branding, communications and event planning brainpower into one little bowl. Everyone is trying to be distinctive, and sometimes they do it with the cars, sometimes with the merchandise, sometimes with lures that are meant to get you to their stand at all. Yet there are only so many positions in which to mount a car and so many ways to put a logo on a jacket, right? Inevitably, that means you come across a few nifty novelties, and you also discover a few more things that fell through the cracks and make you wonder "What is this... doing here?" These are few of those odds and ends we found at last week's 2009 Detroit Auto Show.
posted : 2/10/2009 @8:51:10 PM
Detroit 2009: Saab 9-5 Griffin Edition is an excuse to issue a press release

We really feel for the folks at Saab, and not just because we love the 9-5 SportCombi and that we pined for a Turbo 900 with the Aero package for what seemed like all of the '80s. Yet look ahead 20 years – specifically to the 2009 Detroit Auto Show – and all we have to get excited about is the Saab 9-5 Griffin Edition. Frankly, the press release is more exciting. The grille is spruced up with matte chrome. Besides the fact that it looks like plastic, doesn't a matte finish defeat the purpose of chrome? Inside, as always with Saab, the two-tone seats are terrific places to plop one's rear, and the things covered in leather have the look and feel you want in your quirky luxury sedan. Elsewhere... well, it's the same thing Saab owners have been looking at for years, but with some of the plastic in different places. It isn't bad. It's "Why?"  It comes with almost everything; the only options being metallic paint, ventilated seats and navigation. But when this is everything, and everything in sedan form costs $42,775, who's looking for this? Oh Saab, wherefore art thou?
posted : 2/1/2009 @10:15:54 PM
Detroit 2009: First look at the production 2010 Chevy Camaro

It seems like eons since Chevy initially unveiled the Camaro concept in Detroit. Since then, we've seen so many camouflaged test mules and pre-production cars that we were starting to worry the design would feel too familiar before the Camaro hit dealerships. In reality, three years is a relatively short time for car to go from concept to reality, and from the reactions we saw on the show floor, the Camaro has nothing to worry about. Despite the focus on green cars, the Camaro was still one of the most popular vehicles at the Chevrolet display and we had to wait our turn to get a look inside. We are big fans of the overall design and love the retro look, but were somewhat disappointed with the overall feel and quality of materials used inside -- the 2010 Mustang easily trumps the Camaro in terms of interior quality. Still, the true test will come when we can fire up the LS3 V8 and take advantage of the 400 horsepower and six-speed transmission.
posted : 2/1/2009 @10:10:15 PM
Detroit 2009: Dodge Challenger R/T accessorized by Mopar

The Dodge Challenger remains by far one of the most exciting offerings in Chrysler's lineup, and in addition to the R/T Classic edition, Dodge had on display an R/T on display complete with the latest products from its Mopar catalog. The car you see here comes with Nostalgia wheels ($561 each), Go-Wing spoiler ($307), carbon fiber engine cover ($313), cold air intake ($359), cat-back exhaust system ($1,155), performance shifter ($680), coilover suspension kit ($1,704), Katzkin leather seats ($1,240), T/A hood, and more. Some of the parts seem a little expensive, but the Moparized Challenger looks absolutely retrotastic in a more subtle way than the aforementioned Classic R/T.
posted : 2/1/2009 @10:07:51 PM
Detroit 2009: Post-Bailout Booth Tour - Chrysler

Yesterday, we gave you a guided tour of GM's first post-bailout NAIAS display. Today, we head across the hall to Chrysler, where the floundering automaker's dire financial straits are reflected on the show floor. Chrysler, once renowned for its lavish press conferences and known for its fancy display stands, has throttled back... big time. All three brands now share an open floorplan. No waterfall at Jeep, no giant Ram horns. Just cars and carpet. Taxpayer dollars now in the bank, the Pentastar is obviously trying to stretch them as far as it can while looking responsible in the process. The financial Grim Reaper has been shooed away for the moment, but don't worry about him; he'll definitely be back. The larger question after this year is, will Chrysler?
posted : 2/1/2009 @9:44:22 PM
Detroit 2009: The top ten cars that still could not care less about fuel efficiency

With the dramatic fluctuation of fuel prices in recent years, auto shows and the automakers that frequent them have focused more on green cars and increased efficiency. Gone are the days of supercar concepts like the Cadillac Cien and Chrysler ME412, as they're replaced by fuel sipping hybrids and range-extended electric vehicles. Still, a few manufacturers dare to bring gas-guzzlers to the joy of those who still enjoy tire-shredding horsepower. Click on the link below to see the top ten vehicles of the 2009 Detroit Auto Show that relentlessly celebrate smokey burnouts and completely unnecessary top speeds.
posted : 2/1/2009 @9:35:06 PM
Detroit 2009: Dodge Challenger R/T Classic

For the most part, the lineup at the Chrysler stand here in Detroit is like an advertisement for Zoloft. There are a few exceptions, however. The blue Ram R/T is one, and here's another: the Dodge Challenger R/T Classic. As appearance packages go, this one's a winner. 20-inch Torq-Thrust replicas fill the wheel wells, old-school R/T stripes run down the flanks, and best of all, the classic script Challenger badge adorns each fender. Hey Chrysler -- they should all get this treatment. As you can see, the one parked on the Detroit floor is painted HEMI Orange. We'd order the B5 Blue. Ultimately, it's cool either way.
posted : 2/1/2009 @9:31:34 PM
Detroit 2009: 2010 Ford Taurus in depth [w/VIDEO]

The Ford Taurus has gained a reputation of being a very large, very safe, very sedate sedan. Ford wanted to add some adjectives, including attractive, modern, and contemporary, so the Blue Oval design team went back to the drawing board. The result? The 2010 Ford Taurus ditches the bulbous, boring sheetmetal for a thoroughly refreshing set of duds, and with the long awaited 3.5-liter, 355 hp Ecoboost engine finally coming... ladies and gentlemen... it's SHO time! With our cameras rolling, we had the chance to talk with some of the people responsible for the all-new Taurus.
more ...
posted : 2/1/2009 @9:30:57 PM
Detroit 2009: Dodge Ram R/T Accessorized

Stuck among the largely forgettable production vehicles at the Chrysler, LLC display is this Mopar-enhanced Ram R/T. Originally shown at SEMA, B5 Blue (we think) covers its bodywork, which is very close to the ground thanks to a new set of springs and shocks. Kumho-shod, 22-inch forged wheels are stuffed into the cutouts. In front, the Challenger-style hood rocks a set of SRT stripes, the headlamp housings are blacked out, and a new front bumper with chin spoiler threatens to scrape against any obstacle taller than a praying mantis. Out back, a body-colored bed cover thwarts prying eyes, and a pair of fat polished exhaust tips pokes under the rear bumper. Inside, you'll find color-keyed inserts and R/T embroidery on the seats. Overall, this thing looks pretty mean, especially when its surrounded with your garden variety Dakotas and Durangos.
posted : 2/1/2009 @9:28:29 PM
Detroit 2009: Best automaker cutaway displays

Cutaway displays have been a staple of auto shows for many years, but we're noticing that more and more automakers are devoting money and floor space to cutaway displays. Aside from being cool to look at, cutaways are an increasingly valuable tool for explaining today's advanced technologies -- particularly when it comes to the complex systems found in alternative-fuel vehicles.
posted : 2/1/2009 @9:27:47 PM
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