The 2010 Dodge Ram Heavy Duty is ready to put some pressure on Ford and Chevrolet with new sheet metal and added capability, as well as lead the way as the first product under the new Ram brand banner. But the Ram team isn't content to compete on product alone, as Chrysler's horned division is also revealing some very competitive pricing today. The Dodge Ram's bread and butter work truck, the 2500 4X2 ST Regular Cab with the eight foot box, starts at $28,165 including $950 destination, which is $1,970 cheaper than the 2009 model. Dodge is also offering a Crew Cab configuration for the first time. Choose the 2500 crew cab SLT 4x4 and you pay $39,430 or $40 less than the 2009 Quad Cab.
If a three-quarter ton pickup isn't manly enough for you, the new 3500 can be had for a few more greenbacks. The 3500 4x2 Reg Cab ST with the eight-foot box retails for $35,630, but if you like to do your trucking in the lap of luxury you can also opt for the 3500 4x4 Crew Cab Laramie for (gulp) $51,095. The Ram brand has also seen fit to resurrect ye old Power Wagon moniker as an available trim level. Available only as a 2500 4x4 Crew Cab model with a 6-foot-4-inch box, the Power Wagon starts at $45,780 and features electric-locking front and rear differentials, an electronic disconnecting sway bar, Bilstein shocks, 32-inch BFGoodrich off-road tires, underbody skid plate protection, a 4.56 axle ratio for hill climbing and a custom-built Warn 12,000-pound winch. Aesthetically, the Power Wagon gets unique graphics and a lower two-tone paint scheme.
Dodge has a tough road ahead when it comes to selling the redesigned 2009 Ram. Though fuel prices have indeed dropped a bit in the last few weeks, consumers surely still have cash registers ringing in their heads when thinking of large V8 engines and four-wheel drive. So, to ease the newest Ram into the market, Dodge has decided to lower its price a bit compared to the outgoing model while also adding some unique and heretofore unavailable content to the mix. The dealings will start at $22,170 for base models with the regular cab, $26,225 for Quad Cab models and $32,530 for Dodge's first-ever Crew 1500 models. Opting for a top-end Laramie Ram Crew 1500 4x4 will cost you $44,140, which is on par with other top-of-the-line competitors from Ford and GM. Engine options include a revised 390-horse 5.7-liter HEMI, which will allow the quickest Ram to make it to 60 mph in less than six seconds, while a 310-horsepower 4.7-liter V8 and an anemic 3.7-liter V6 with just 215 horses on tap brings up the rear. See the full pricing breakdown after the break.
