With the European Union tightening restrictions on carbon emissions, danger has been spelled out in big bright letters for the sportscar-makers we know and love. The bulk of the world's best supercar manufacturers – including Ferrari, Lamborghini, Lotus, Aston Martin and Porsche – reside in Europe, but while industry executives continue to campaign for exception and protection, things don't look good. There are, however, a few solutions that could keep the exotic automakers in business and unmolested.
Firstly, both automakers and lawmakers agree on the need to reduce weight, which helps neither emissions nor performance. However, weight reduction itself won't bring the supercars below the 120g/km target touted by the EU. One possible solution would be to give niche automakers an exemption, noting that the few cars they produce are rarely driven anyway. According to Lamborghini CEO Stephan Winkelmann, exotic automakers like his "are representing Europe to the world" and "are a species to protect", much like an art form. That's something we car lovers can appreciate, and if it strikes a cord with the lawmakers it could help some of the smaller independent automakers like Aston Martin and Lotus, but it won't help the likes of Ferrari and Lamborghini, which are part of bigger auto groups Fiat and Volkswagen, respectively. Fiat CEO Sergio Marchionne has argued that it would be unreasonable to force low-polluting little Fiats like the Panda and the 500 to bear the burden of their more polluting cousins from Ferrari and Maserati simply because they happen to be under common management.
At the end of the day, these exotic sportscars are not the big problem, though they do make easy targets. If European Union bureaucrats ignore the former and focus on the latter, Europe's most famous automakers could be legislated right out of business.
Mainstream automakers are faced with the reality of improving the efficiency and cleanliness of everyday vehicles, but companies like Porsche and Lamborghini say drastic change would effect the underlying character of their products. Ferrari apparently doesn't feel the same way, as the exotic automaker has pledged to cut emissions 40 percent by 2012. Like most other automakers, Ferrari plans on tackling its emissions problems on several fronts. It will improve the efficiency of its current powertrains, add new engines, possibly including a turbocharged V6, and bring a hybrid to market that could incorporate Ferrari's Kinetic Energy Recycling System (KERS) employed on its F1 cars, which uses a CVT connected to a flywheel that stores energy under braking. Prancing stallion president Luca Cordero di Montezemolo told a German newspaper that the hybrid Ferrari would be available around 2015. If anybody can make a hybrid supercar that is entertaining, efficient, exotic, and extremely fast, we're betting on the guys and gals over at Ferrari.
If you have a passion for Tata-owned British luxury vehicles and you're willing to move to central England, then Jaguar/Land Rover may have the opportunity of a lifetime for you. The newly Indian-owned British marques are looking to fill 600 positions to beef up their engineering staffs that work on emissions performance. Both experienced engineers and yungins fresh out of college are needed, as well as a few HR schmucks and some purchasing and finance bean counters. The reason for the new hires includes tough new European CO2 emissions targets coupled with the fact that former parent Ford Motor Company had been supplying much of the brain-power to meet those targets. Many earth-saving technologies have already been developed, like an engine stop/start system for Land Rover, but more bodies are needed if game-changing products like the LRX are to see the light of day. If you apply, remember that reading Autoblog daily is considered a total asset by HR people.
How much do marketing angles play into consumer choices? The European Union apparently thinks a lot. For instance, we've recently seen all tobacco sponsorships pulled from motorsports, such as the world's most popular, Formula 1. Now it seems that automobile advertisements will be the next form of media ordered to clean up its act. Potential new rules that are currently in draft form and up for review by the College of Commissioners call for the inclusion of fuel consumption and carbon emission warnings on all vehicle advertisements, just like health warnings are included on packs of cigarettes. It is suspected that the legislation follows a previously published report that suggests 20 percent of every automobile ad should address environmental concerns. Arguments against the proposition claim that it will lead to lost revenue from decreased advertising by automakers who don't want to publicize how dirty their cars are. Would the Bugatti Veyron buyer really be swayed from his or her decision by seeing a single digit city fuel economy rating staring back from within the pages of Robb Report? We think not.
How can a company like Lamborghini be expected to adapt to tightening emissions regulations? It's a reasonable question, and according to the company's chief executive Stephan Winkelmann, it simply can't. In an interview with Automotive News, the supercar exec justifies that its production is so limited and its vehicles are so rarely driven that its overall environmental impact is negligible. As such, Lamborghini will not be switching to downsized engines, like Ferrari has been discussing.
Winkelmann also reiterated that Lamborghini is not interested in significantly boosting production, or in developing SUVs or four-seaters. Business as usual, then, for the Raging Bull, and you know what that means: powerful, loud, exotic supercars that you can't get your hands on... and hopefully, neither will the bureaucrats.
The big news from Bentley in Geneva wasn't really about today -- but stay tuned for 2012. Bentley plans to have its wheel-to-well measure of CO2 emissions down to less than 120g/km, from 400 g/km now. How? By lightening the cars, by engineering better transmissions, and through powerplants able to take advantage of 2nd generation biofuels, meaning cellulosic ethanol from straw and waste products. The best Bentley head Dr. Josef Paefgen would say for specifics was "everything is being considered." So there. Click through the jump to get the full press release and the science, and be thankful Bentley's given you something to look forward to.
Behind the scenes, Lotus is much more than a low-volume manufacturer of sporty little roadsters. Along with Lotus Cars, Group Lotus houses Lotus Engineering. With decades of motorsports experience, Lotus Engineering offers consulting expertise to automotive suppliers and OEM manufacturers. They've even made their mark in the intense world of cycling. More recently, their close work with Tesla as the supplier of the Roadster's chassis must have had some influence on the next direction of the firm, as they have now announced the creation of a new Hybrid and Electric Vehicle Group. Lotus hopes the move will further expand its consulting reach.
The newly-anointed Hybrid and Electric Vehicle Group is already busy with project Low CO2. The initiative is a collaborative effort with automotive supplier Continental. The engineers have reduced the CO2 emissions of the already low-emitting 1.5L gasoline-powered Opel Astra by 15 percent while also bumping up its power output. Their achievements are accomplished through improved exhaust manifold design, injector placement, altered valve lift and timing, increased fuel pressure and the implementation of a mild hybrid drive.
Canada's response to America's latest energy legislation and CAFE standards: a resounding "Meh, whatever. Call us when you're serious." The land of the maple leaf has declared that the new U.S. standards simply don't go far enough. Said the nation's transport minister, "We welcome the U.S. goal, but are committed to developing made-in-Canada standards that achieve - at minimum - that same target in Canada."
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