As you'd imagine, it's pretty tough to run a successful auto company if there's no viable product in the pipeline. Chrysler has seen its fair share of negative press for not announcing a clear strategy to rebuild the heart of its line-up, namely the Chrysler Sebring and the Dodge Avenger, and it's unclear how much life the aging 300C and Charger platform has in it. According to Chrysler's product development chief, Frank Klegon, though, there's nothing to worry about... assuming that the Feds pull through and "show them the money" they need for future development. If Detroit's number 3 automaker doesn't get the cash? Don't ask.
Klegon also says that Project D is still moving along, though no actual decisions have yet been made as to whether 1) a completely new platform is needed, 2) the old one will be modified or 3) another firm's mid-sizer will be cribbed for the next Chrysler Sebring and Dodge Avenger. Despite rumors of its apparent demise, Klegon reiterated that the Phoenix project to develop next-gen V6 engines is well into the testing phase. Chrysler needs to knock all of these plans out of the park in order to remain competitive.
Chrysler's Project D is in full swing, and the automaker has targeted an end-of-winter date for its decision on how to proceed. As a refresher, Chrysler has set up a team consisting of people from every facet of vehicle design and marketing with the goal of coming up with a suitable replacement for the Pentastar's mid-sized Sebring and Dodge Avenger, which we'll charitably describe as non-competitive. Possibilities for their replacements include creating a completely new vehicle architecture in-house or partnering up with another automaker that already has a well-designed sedan that Chrysler could use as a base for its next mid-sizer. Chrysler's not saying, but we've heard that discussions have taken place with Nissan/Renault, Fiat and, lest we forget, possibly even General Motors. According to the most recent reports, the automaker would actually prefer to partner-up on the project. In the mean time, we'd hope that Chrysler can perform a bit of mid-cycle magic on its Sebring and Avenger to make them just a wee bit more palatable.
Yep, that's Jeremy Clarkson talking up the Chrysler Sebring convertible in his column for The Sunday Times today. What, you expected anything less than a wholesale evisceration? Clarkson weighing in on the astoundlingly sub-par Sebring is pretty much the motor-journalistic equivalent of using a Stinger missile to take out your kid's SpongeBob birthday piñata. It didn't stand a chance. The laughs come early and often as the Chrysler gets mercilessly worked over like one of Mike Tyson's sparring partners in the '80s, but be forewarned: by the time Jezza puts down his pen, America's Number One Fan has managed to work in AIG, Lehman Brothers and the Iraq war as he slips in his obligatory jabs at the country, which the Chrysler becomes symbolic of. The way Clarkson sees it, quality sucks in the Sebring and other American cars because we Americans have no sense of history and are thus incapable of planning for the future (by making something built to last). Whatever -- he's entitled to his opinion. Speaking for myself, I can deal with the crappy Sebring in the grand scheme of things; that's a miniscule tradeoff for having something to celebrate on July 4th. Besides, it's not all tea and cookies in the former motherland, anyway...
Lending further credence to earlier rumors of platform sharing between Chrysler and Nissan, The Wall Street Journal reports that Chrysler is in talks to base its next mid-size sedan on the next-gen Altima platform. Chrysler's "Project D" focuses on finding or designing a suitable replacement for the current Sebring and Dodge Avenger, models which have fallen on their faces with consumers. Other rumors point to Fiat being the chosen platform-supplier. After all is said and done, Chrysler could have a line-up which consists of a small car from Chinese automaker Chery, another small car from Nissan, a mid-size sedan from Nissan and a line of full-size sedans, pickups and SUVs of its own design. While Chrysler's main goal is to become profitable once again, there is certainly some danger in becoming a re-brander of cars from other companies, especially in the hotly-contested mid-size sedan market.
Featuring a slightly revised front and rear fascia on a previous-generation Chrysler Sebring chassis, GAZ has resuscitated the Volga brand name with the Siber sedan. In the words of Sergey Zanozin, Chairman of the GAZ Group, "The GAZ Group has started to produce a new line of cars under the Volga brand on platforms from the world's leading manufacturers. The new production complex has the flexible capacity needed to bring new models into production at minimal cost and investment in the future." Well, alrighty then. While the old Sebring platform might not exactly set the world on fire, it is definitely a step in the right direction for Russian roads, with a slightly lifted ride height and beefed-up suspension components to handle the stresses of Siberian winters. The Siber uses a either a 2.0-liter Chrysler engine with 141 horsepower or a 2.4-liter churning out 143 hp. Standard features include air conditioning, dual airbags, ABS and traction control.
Gas prices are up, which has led to increased interest in midsizers, more specifically, the midsize offerings from Chrysler's competition. The Sebring has taken a 30 percent sales whack this year, mostly due to reduced fleet sales. The Avenger's year has been a little brighter, posting a two-percent gain. Contrast that with everyone else; Malibu, Fusion, and Accord are up ten percent or more this year; and therein lies Chrysler's problem. Ditching Chrysler's outmoded V6 for the four-cylinder powertrain will deliver more competitive fuel economy, if you can stand the NVH increase.
Top heavy with trucks and taking fire over the Avenger and Sebring's interior quality and efficiency, Chrysler's seriously looking at re-jiggering the sedan twins, killing the top R/T and Limited trim levels and sliding some of the good stuff down to the SXT and Touring trim levels. The 3.5-liter V6 will be left out as standard equipment, though, as it doesn't post great fuel economy. The goodies that normally accompany the six, like heated leather power seats, dual exhausts, and 18 inch wheels, will end up as standard gear on the Sebring Touring and Avenger SXT. The prices of those models get bumped - 9.9 percent for the Dodge, now starting at $21,750, and 3.4 percent for the Sebring, offered for $21,670. What's up with the Avenger costing more than the Sebring? We don't know. The Journey is also being considered for this initiative, rumored to be called the "Fight Back" plan, and suppliers had until yesterday to give Chrysler a yes or no on feasibility.
The Chrysler Sebring has been a major league disappointment since its introduction in 2007, but execs at Chrysler headquarters have promised that a new, better midsize sedan is on the way. The photo to the right is not that magical new Chrysler, but is what appears to be a warmed-over version of the Sebring we already have. The most obvious change arrives at the hood, where the Sebring's ungainly washboard ribbing is replaced by a smooth surface. There is significant camouflage covering the front bumper and lower fascia, but due to some un-kept grass, we can't see any details. The Chrysler experts over at Allpar say that the updates will mainly improve aerodynamics and reduce wind noise, which will also help improve fuel economy.
Chrysler also plans to simplify manufacturing by making many former options standard equipment, adding the Premium and Luxury group as standard on the Limited model. The Touring model a eight-way power driver seat, chrome and leather shift knob, and traction and stability control. What we don't know is whether Chrysler has updated the Sebring's interior, but the automaker has insisted that it was racing to update it quickly. The good news for interior designers is that the Sebring redo can only get better.
Anyone who's rolling in a 2007-2008 Chrysler Sebring or Dodge Avenger, take note. Chryslerberus is recalling all 181,000 of those vehicles sold during that time to fix an electrical defect that affects unused connectors on the tire pressure monitoring system. Apparently, corrosion can cause a short, and owners could experience their vehicles failing to start, stalling once underway, or some other affectations of the electrical components, including the cruise control. Formal notices are going to be sent out later this month, and dealers have been instructed to locate the problem and seal the affected circuits. Check your mailboxes, folks.
Twenty-four year Chrysler employee Mike Donoughe has left the company after two months in his new post. Named to head Project D in January of this year, the program is creating new mid-sized cars that would replace the Sebring and Avenger and have actually have a chance against the Camcordimabu.
Chrysler says that there was no conflict, but other outlets have reported that Donoughe clashed with CEO Bob Nardelli and so-called Acting Chief Innovation Officer Peter Arnell. Arnell is an outside marketing consultant who also worked with Nardelli at Home Depot, and apparently came up with the Celine Dion/Pacifica campaign (does anyone remember that?). Project D is tasked with developing Chrysler's next-gen midsize cars and also investigating ways for the automaker to be more competitive. (Not allowing demonstrably inferior product like the current Sebring and Avenger to ever see the light of day would be a great starting point.)
We know Chrysler has the talent to get this right, it's only a matter of how much upheaval it will take to do so. And since the new Sebring and Avenger aren't due until 2010 or 2011, whatever Chrysler comes up with better be awfully good, since most people's experience with them will be via the rental fleet gulag. Mark Chernoby has replaced Donoughe as vice president and chief engineer for Chrysler's future mid-size product team.
Cerberus has had a chance now to fully inspect Chrysler LLC's offerings, and the private equity firm wants to make fast changes. The equity firm owners recognize that a complete overhaul of the relatively new Sebring with its cheap interior and eye-sore looks needs to happen immediately. Unfortunately, some of the cash necessary to fix the Sebring may come at the expense of the Dodge Viper. Inside Line reports that Cerberus is prepared to make an instantaneous decision regarding the future of the Viper, both because of a cash crunch and because the $85,000 snake may be losing its bite anyway with the passing of a new national energy bill and higher CAFE standards around the corner. It's hard for us to imagine Dodge and parent company Chrysler LLC losing its halo car like this. We're no auto execs, but the Viper does nothing but make money and fans for Chrysler, and since it's new for 2008, another redo isn't required for at least a four-year life-cycle or so. In other words, we don't like the idea, and likely very few of you do either. Thanks for the tip, Gustavo!
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