Chrysler's "sales bank," the loathed program in which the automaker continues to manufacture and stock cars regardless of demand, is supposedly back through the end of the year. Chrysler LLC co-President Jim Press delivered the news to dealers on Friday during a nationally telecast conference call when he mentioned that district managers will be calling dealers trying to offload 12,000 units of unassigned inventory.
Dealers left the call gasping for air, recalled the summer of 2006, when Chrysler had nearly 650,000 units in the sales bank. At the time, there was a 91-day supply of vehicles. Today, with about 400,000 units in inventory, the automaker is sitting on a 117-day supply. While Chrysler claims repeatedly that they only make cars that dealers order, and have reduced production to match market share and plunging sales -- down nearly 28 percent this year -- stocks are still up. Why? According to a second report by Automotive News, Press clarifies his statements to the trade pub, saying that the vehicles being hoisted onto retailers were all ordered by dealers and later canceled due to dealerships that have closed, unsold vehicles from sales promotions, fleet customers that backed out or buyers that weren't able to secure financing. Despite the fact that dealers supposedly ordered these vehicles with the intention of selling them, we fail to see how pushing 12k in unsold product doesn't constitute a "sales bank" program.
Chrysler, already hurt by slow sales of its bread-and-butter pickups and SUVs, doesn't think things will improve any time soon. According to an email sent by CEO Bob Nardelli to Chrysler employees, he believes that sales will continue to spiral down the drain. So far, though, the third of the Detroit 3 isn't ready to announce any additional layoffs or plant closures. Chrysler must have had some really foresighted, or extremely pessimistic, people on the team who set early '08 predictions, as Nardelli claims that the company he's leading is still on track to achieve its goals.
Dodge has already shut the doors of its Saltillo plant in northern Mexico in an effort to "adjust" inventory levels of the current Ram pickup. The next vehicle set to debut for Dodge is the completely new Ram, which will appear just as gas prices have seriously trimmed truck sales. For Chrysler, the Hornet can't come soon enough.
Chrysler is apparently learning the hard way that you can lead a horse to water, but you can't make it drive out in a new Sebring. The $2.99 per gallon gas price guarantee that Chrysler launched last month has apparently been insufficient to actually stimulate sales. People are coming into showrooms, but evidently even a cheap gas offer isn't enough to convince customers to buy Chrysler products. Even with the special deal, Chrysler's sales are apparently down 18-percent for May. We can't fathom why cheap gas wouldn't be adequate inducement to spend the next three years driving a Sebring or Jeep Compass, can you? Hopefully Chrysler will have better luck than GM moving the Durango and Aspen Hybrid when they launch in a few months, because not much else is selling right now.
