Think of what the automotive landscape looked like nigh on 25 years ago. Mentioning "family car" in 1983 would have conjured a station wagon. Some of us dig wagons, while others think we're daft because of the stigma they still carry. There's no denying that a wagon is an excellent way to transport kids and stuff, but those beasts of yesteryear often led to yearnings for an alternative. We all remember getting carsick while sitting in the rear-facing third row torture chamber, cut off from the rest of the family and their future-looking vantage point. The tailgunner position was a great way to test out new hand gestures on following motorists, though.
When the Chrysler minivans were revealed to the world in 1983 as 1984 models, they were a revelation. The Caravan and Voyager were not the first vans based on compact chassis, but they were such a successful combination of the elements that sales took off and imitators sprang up only after Chrysler had firmly established its status as the segment trendsetter.
It's no secret that Chrysler has some overlapping models in its lineup. Case(s)-in-point: it's hard to make a rational argument that Jeep should be offering both the Compass and Patriot (not to mention Dodge selling the Patriot's platform sibling, the Caliber) or the Grand Cherokee and the Commander. The Chrysler Aspen and Dodge Durango barely pretend to be different vehicles and there's no reason to sell both the Jeep Liberty and Dodge Nitro when they're basically the same machine. This revelation is as obvious to Chrysler's new management as it is to us, and Chrysler President Jim Press, says as much. "We're going to stop overlapping, we're going to bring everything under one roof. By doing that we will have more products in the markets we are not covering."
Also marked as redundant by Press are the Chrysler Town and Country and Dodge Caravan minivans, but as easy as it may be to pinpoint overlapping models, fixing that problem may prove more difficult. Dealers will need to begin offering the whole Chrysler line of vehicles if this strategy of "bringing everything under one roof" is to succeed. Expect to see drastic changes taking place in the next four to five years.
