
When gas prices spiked and automakers began focusing more attention on fuel efficient cars and crossovers, we began wondering if the pickup truck's best days were behind it. The next big blow came when domestic automakers began postponing or canceling development of light-duty diesel engines for their half-ton trucks. Then, when things were at their bleakest, the Ford F-150 SVT Raptor arrived. The SVT-badged baja bruiser is one serious piece of hardware, with unique Fox struts and 35-inch rubber.
With the overwhelmingly positive reaction that the Raptor has received, we've been wondering if General Motors, Chrysler or even Toyota would follow suit with their own sand monster. After seeing a Camaro video posted by Chevrolet on YouTube, we may have evidence that it's a strong possibility.
The purpose of the video is to showcase several new Camaro graphics packages that will appear at SEMA next month, but anyone can see the pair of pics in the upper right hand corner that show a bad ass green machine dressed up in a bow tie and sporting six-spoke wheels. The hopped-up Silverado is lifted to within an inch of its life with highly flared wheel wells to corral all that rubber, but it's hard to tell if the mods are more for show than actual dune diving.

When auto sales began to circle the drain in 2008, no single segment was hurt more than pickup trucks. Sales were cut in half in many instances, pummeling the domestics from Detroit more often than their foreign competition. Truck sales even dropped in Texas – easily the world's largest market for all things with four wheels, a bed and a V8 engine. Some Texas dealers saw sales drop 30% or more in 2008 and 2009, but some signs point to a turning point for truck sales and perhaps even the auto industry as a whole.
In August, the Ford F-150 saw its first year over year sales increase in three years. Automotive News is reporting that dealers in Texas are reporting more fleet and retail traffic, and one ton trucks are beginning to move off the lot again. Analyst Erich Merkle with Autoconomy.com told AN that the increased truck activity in Texas could mean that the auto industry is on the back swing, and more importantly, perhaps the entire American economy.
As an example of how this could play out, Texas is home to many of our nations biggest ranches. Dealers often sell entire fleets of trucks to these massive ranches, and if they are asking for more trucks, the results will be noticeable in our monthly By the Numbers update. And if ranchers are buying trucks again, that means we're making more things and more money changes hands, which means the economy may be bouncing back to life.
We know it's a bit of a stretch to hang the entire economy on Texas truck sales, but more trucks usually means more building and more construction. We're not sure if that's a bellweather for success, but it can't exactly be a bad thing either.




Remember earlier in the year when Chevy quietly added the 36-mpg XFE model to its Cobalt lineup? XFE stands for "Xtra Fuel Economy" (should we tell them they spelled "Extra" wrong?) and means these vehicles have been equipped with some easy fuel-saving technologies to eek out as many miles per gallon as possible. GM announced today that the Cobalt XFE will be joined by XFE versions of the Chevy Silverado, GMC Sierra, Chevy Tahoe and GMC Yukon for the 2009 model year.
The General already offers hybrid versions of its full-size SUVs, which are also joined by hybrid versions of its half-ton trucks for 2009, but the XFE models will continue to be powered by a flex-fuel version of the company's 5.3L gasser V8. It produces 320 hp/340lb-ft in the Tahoe and Yukon, and 315 hp/338 lb-ft in the Tahoe and Yukon. All are rear-wheel-drive only and mated to GM's 6L80 six-speed auto with a fuel-saving 3.08 ratio rear axle. In order to maximize fuel economy, all four of these new XFE models get low rolling resistance tires, aluminum wheels, an aluminum spare wheel, aluminum lower control arms and a lowered suspension with revised tuning. In addition, the Silverado and Sierra also get a new front lower air dam and soft tonneau cover that improve their aerodynamics.
What does it all add up to? 1 mpg. All four standard vehicles were rated at 14 mpg city/20 mpg highway, while their XFE counterparts bump those numbers to 15 city/21 highway. The gains are certainly minimal and we're not sure yet what sort of price premium XFE models will demand, but we give GM credit for at least reacting to the current shift in consumer tastes so quickly. We would have preferred, however, that it had just made these fuel-saving changes standard equipment rather than a separate model.
Look quickly, and you'll miss the changes, but GM's got some subtle exterior tweaks in store for its Heavy Duty trucks in 2010. Development doesn't stop even though the practice of using a pickup truck as a commuter car is no longer popular, so GM is plugging away at a new Silverado to avoid being passed up by its competitors.
Competition aside, there's also the issue of federal regulations to comply with, so changes were necessary no matter what. Most noticeably, the bumper changes, gaining a strip of trim that extends across the top, doing away with the overemphasized corner look of the current cow catcher. Looking more closely at the bumper, the air intake in the middle appears to have grown in size. That opening feeds the transmission cooler, so the speculation is that the Allison transmission has picked up extra ratios. Of course, it could just be bigger to gain an edge on thermal management underhood, but we're going to jump on the bandwagon of being excited for more cogs spun by the heavily revised 6.6-liter Duramax diesel with urea injection. That'd be just the thing to tow the Alero.
GM's Oshawa Truck plant has been slated for closure in 2009, but GM has announced that the embattled plant will still build the Silverado Two-Mode hybrid beginning later this year. The move was well received by the CAW, which hasn't exactly been playing nice with the General since it got word of the plant's closure. The CAW threw up a blockade of GM's Canadian headquarters from June 4-15 in response to the General's announcement that it would close the facility. There has been some talk about perhaps switching the plant to car production, but GM has made no announcements and CEO Rick Wagoner didn't sound too optimistic about the plant's future when he announced the closing. At least the hybrid Silverado will help ensure that the plant has steady production for the near-term, but it'll likely have to be a lot more popular than the Tahoe hybrid if it's going to help Oshawa Truck stay open.
