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GM unveils Chevrolet Cruze WTCC racer

For the past few years General Motors has been competing in the World Touring Car Championship (WTCC) with a car based on the Daewoo-built Chevrolet Lacetti. Top Gear fans will of course recognize the Lacetti as the current Reasonably Priced Car for Stars to demonstrate their track abilities. As the road-going version of the Lacetti grows long in the tooth, the General will be supplanting the budget people mover with the new Chevrolet Cruze. And that means in 2009, GM will replace the Lacetti with a new, Cruze-based WTCC challenger. The WTCC Cruze is already being tested in preparation for its debut in Brazil next spring. Cars running in the WTCC are based on compact and midsized cars with 2.0-liter four-cylinder engines. Touring car racing has been popular in other parts of the world, but has never caught on in the U.S. in spite of being more closely related to stock cars than the ones that run around in circles under the banner of NASCAR.
posted : 10/15/2008 @9:30:03 PM
Paris 2008: Chevrolet Cruze meets an eager Europe

The Chevrolet Cruze is three kinds of car: small, American and important. And with the state of General Motors, it isn't even the individual words that mean the most: it's whether The General can combine them into a reliable, fuel efficient and cost effective package. True, we don't get to drive these things while they're parked under the lights, but to have a seat in the Cruze is to imagine a GM that begs the question, "Where was all this before the meltdown?" The studio imagery we've seen so far translates nicely into real life, and the center console looks and feels substantial – in fact, it looks like it could be foreign – even if the silver mesh treatment in the show car was a bit much. The car has a compact yet full-bodied stance, and will probably look even better on the road in a color other than scarlet, and not under klieg lights. Spring of '09 will welcome this first Cruze variant to Europe, after which other regions will get it, as well as a probable hatchback and wagon. It will be powered by a 1.4-liter turbo four-cylinder that charts up to 140 hp and is said to return 40 mpg. Have a look at the high-res gallery of live shots below to get a better idea of what to expect when the Cruze goes on sale here in a couple years.
posted : 10/5/2008 @6:16:59 PM
Paris 2008: Chevy Cruze unveiled on eve of show, interior revealed

We've gotten a pretty good look at the 2010 Chevy Cruze already, but the model that had been making rounds in the U.S. was nothing more than a styling buck with no guts inside. Today, just a few hours ahead of the Paris Motor Show, General Motors has revealed the rest of the Cruze, including its interior, and we like what we see. The exterior looks crisp and shows off Chevy's latest design language, especially with the Malibu-esque face and sharp headlights. Everyone agrees that it's a step-up styling-wise from its Cobalt forebear. It's the interior that really shines, though. What appears to be a tweed-like fabric covers sweeping colored panels from the dash to the doors. Two large gauges, two smaller ones and a digital readout places the most important information front-and-center while a cluster of buttons sits just below a centrally-located LCD screen. Meanwhile, the center stack appears to be a fresh design, though any judgment on its ergonomics will have to wait. We won't be getting the Cruze in the States until April 2010 as a 2011 model. When that finally happens, the Cruze will be powered by a 140-horsepower 1.4-liter turbocharged four-cylinder, which will somehow manage to achieve above 40 mpg on the highway. If you want it now, perhaps you should stop buying so many Cobalts. In Europe, sales will begin in March of 2009 with a range of gas and diesel powerplants.
posted : 10/5/2008 @3:12:17 PM
GM ramps up Cobalt production to meet demand

General Motors cites the success of the current Chevy Cobalt as the reason for delaying the launch of the Cobalt's replacement, the upcoming Cruze, in the States. In order to meet the market's soaring demand for small cars in general, and the Cobalt in particular, earlier this year GM added a third shift to the Lordstown Plant where the Cobalt is built. For '09, the General plans to build an extra 70,000 Cobalts, expecting fuel prices to remain high and demand for its compact sedan and coupe to follow suit. Unfortunately for the struggling automaker, those extra cars may not necessarily add up to extra profits, with the Cobalt priced below its main competitors from Japan. For this reason, GM will be adding a few bucks to the bottom line of the Cruze, in a pricing move similar to the recently released Malibu. Hopefully, the same tactic GM employed with its mid-sizer will translate to the Cruze and that extra cash will result in a better car than its predecessor.
posted : 9/24/2008 @10:19:32 PM
Chevy Cruze could be priced higher than rivals

Remember when we told you that GM plans to make more money off of its small cars by upping its prices? Well, as far as the Cruze is concerned, not only do they plan to charging substantially more than the outgoing Cobalt, they might demand more cash than a comparably equipped Corolla, Civic, or Focus. According to GM, that's because it needs to make more per car than Honda or Toyota. With the average Civic rolling away for $19,184, GM doesn't have a lot of room to play before hitting the $20,000 ceiling. And if GM was to get an average price of $19,500 for the Cruze, that would be a $3,000 premium over the current (average) price for the Cobalt. That still gives no indication of how much money GM would actually be making on the car, though. Design honcho Ed Welburn feels the car's styling and interior will justify the extra dosh, and said he believes "we have some very unique content and materials that are in the vehicle." Conviction is a good start, and if they can back it up the verdict might go their way. For that, we have to wait for the jury of consumers to decide.
posted : 9/24/2008 @10:16:28 PM
Paris Preview: 2010 Chevy Cruze in person

This afternoon GM design VP Ed Welburn and Chevy general manager Ed Peper gave us a preview of the new 2010 Chevy Cruze compact sedan. As is all too often the case with cool new small cars, the U.S. market is last in line as the Cruze will be going on sale in Europe next March as a 2010 model with a choice of 1.6L and 1.8L gas engines or a new 2.0L diesel that puts out 150 hp. As many have surmised from previous images of the Cruze, it is actually a bit bigger than the current Cobalt it will eventually replace. According to Peper, it actually slots in between the Cobalt and the Malibu, although it will get better fuel economy than both. GM chose to debut the Cruze in Europe because it's the brands fastest growing market with a 23-percent growth in sales through the first half of 2008. Asked why the U.S. isn't getting it sooner, Peper blamed the current sales success of the Cobalt and other upcoming launches such as the Camaro. Peper also indicated that the Cruze will get an impressive 40 mpg on the highway at launch. When the Cruze goes into production at GM's Lordstown, OH plant in April 2010 as a 2011 model, it will be powered by the new 1.4L direct-injected turbocharged four-cylinder that has been announced previously. We don't have any pics of the interior yet because the car on display here is just the same styling buck with no guts that appeared in Lordstown a couple of weeks ago. We'll be sure to get those interior shots and more when the car makes it official world debut at the Paris Motor Show next month.
posted : 9/24/2008 @9:50:00 PM
More shots of Chevy Cruze from Lordstown

Yesterday's announcement by General Motors CEO Rick Wagoner that his company would invest $500 million in the U.S. to build the 2011 Chevy Cruze was perhaps most welcomed by the workers at GM's assembly plant in Lordstown, OH where the car will be built. That plant is getting a $350 million shot in the arm to gear up for the Cruze, which appeared on stage with Wagoner for the announcement. The car on hand was only a foam model, but it looks ready to drive away in (just don't lean on the doors), and these new images give us a few more views of the Cruze not afforded by the official images of a red car released by GM yesterday. Cruze news will probably be hard to come by until October when the car makes its official world debut at the Paris Motor Show, so until then we're left wondering how well it will match up against the likes of the Toyota Corolla, Honda Civic, next-gen Focus and the rest of the compact sedan segment.
posted : 9/2/2008 @6:10:04 PM
GM announces $350 million for Lordstown plant to bulid Chevy Cruze

The 2011 Chevy Cruze is a big deal. It's not Tom Cruise big, but when was the last time GM offered a truly competitive small car? The Cobalt has been around since 2005, and the Cavalier dates back to 1982. So it's been at least 26 years of Chevy offering a back of the pack small car. The Cruze is a bit different, having been developed not by GM's designers and engineers in North America, but by its European and Asia Pacific teams. It will debut at the Paris Motor Show in October and go on sale in Europe and Asia next year. About a year after that the Cruze will go on sale in the U.S., and that version will be built at GM's plant in Lordstown, OH. GM CEO Rick Wagoner was at the plant today to announce a $500 million investment in its U.S. operations to build the Cruze here, with more than $350 million earmarked for the Lordstown plant where the current Chevy Cobalt and Pontiac G5 are built. The Lordstown plant will likely build the new Cruze side-by-side with the Cobalt and G5 for a while until the latter two are phased out. It rides on GM's new compact Delta platform, which itself will eventually underpin a number of new products including the highly anticipated Volt, the next-gen Astra and an upcoming MPV to replace the Euro-only Zafira that's likely coming to the U.S., as well.
posted : 9/2/2008 @5:34:55 PM
2011 Chevy Cruze

They're here! The first official pics of the 2011 Chevy Cruze have been released by General Motors, and we're not ashamed to say it – we like it. Of course, we're comparing it to the current small car in GM's lineup, the Cobalt, so the bar is pretty low. That said, GM's new small car takes the split-grille motif made famous by the Malibu and makes it more interesting with sharp creases rather than rounded corners. The front end features headlights that extend up and "point" to the A-pillars, and a strong character line running the length of the vehicle sits below a concave bend that sweeps up to meet the windows. GM claims that fit and finish of the Cruze will be world class for a small car, and that its interior will use "grained surfaces, soft-touch materials and low gloss trim panels" to improve its perceived quality. Unfortunately, no shots of the interior were provided, but you can catch a glimpse in this rear 3/4 shot. The Cruze will be a global car, and as such it's going on sale in Europe first. It will makes its global debut at the Paris Motor Show in October, where European customers will be the first to check it out in person before it goes on sale in March 2009 overseas. It will be available at launch with a 112-hp 1.6L engine, a 140-hp 1.8L and a 150-hp 2.0L turbodiesel. The North American version will likely get GM's upcoming direct injected 1.4L four-cylinder. The Cruze will also offer a five-speed manual and GM's first application of a six-speed automatic in a small car. The kicker? The 2011 Chevy Cruze will be built at GM's plant in Lordstown, OH where the current Cobalt and Pontiac G5 are built. Though it'll be built right in our own backyard, the Cruze reportedly won't be available in the U.S. for at least a year or two.
posted : 9/2/2008 @1:44:11 PM

Cruze news: Cobalt replacement to get turbo'd 1.4-liter and 40 mpgRising fuel prices, both in the U.S. and abroad, means that automakers can now offer similar engines in vehicles sold throughout the world. According to Automotive News, General Motors' next small car, the Chevrolet Cruze, will be offered with a new 1.4-liter force-fed four-banger, putting out between 120 and 140 horsepower and returning fuel mileage in the 40 mpg range.

The first version of the Cruze will be a sedan, but other body styles, including hatchbacks and wagons, are likely to come to market soon thereafter. The Cobalt-replacing Cruze will be built in Lordstown, Ohio, and sales will begin next Spring in Europe after the production version of the car is shown in Paris this October.

posted : 7/15/2008 @1:11:59 AM
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