ˆ Mocking the Eco-Poseury - MINI pushes the CarFun footprint

tags : carfun calculator , carfun footprint , carfuncalculator , carfunfootprint , mini carfun , mini cooper , mini cooper s , minicarfun , minicooper , minicoopers

High fuel prices or no, MINI offers a solid entertainment-to-efficiency ratio. The neo-teeny MINI is fun to fling around, and if you can keep your boot out of the turbocharged engine in the Cooper S, you can have your fuel economy and eat it, too. To emphasize this point, MINI is launching a new campaign focused around what it calls the Carfun Footprint, and the new ad push includes its own website and new print ads and billboards with typically clever MINI taglines. If you're curious to see how your current vehicle stacks up against the MINI's Carfun quotient, head on over to carfunfootprint.com and plug in your vehicle info. Of course, you're not going to score as high as the R56, but you expected that, didn't you? At least MINI has avoided getting all preachy and kept its trademark whimsy intact.

posted : 8/9/2008 @5:30:48 PM

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