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Time is Money: Mercedes-Benz reveals SL 63 AMG Edition IWC

Autoblog does a lot of posts on car-related timepieces, and that's thanks to Noah who has an affinity for the finer automotive-inspired paraphernalia in life. Unfortunately, he's not here right now, so I get to tell you about this new limited edition Mercedes-Benz SL 63 that's being produced in conjunction with Swiss watchmaker IWC Schaffhausen. Only 200 will be made, and each features the first application of a new white paint finish dubbed designo magno Kashmir. Though my desensitized retinas see plain old white where others see shades of Pearl and Egg Shell, there's no denying this brilliant veneer looks like a million bucks on the SL 63 AMG. Contrast that with the matte black finish of other components on the car's exterior, and you've got the world's most expensive Storm Trooper. Tobago Brown nappa leather will cradle your bum in the AMG sport seats while your feet fall on special black floormats that are one of about a dozen interior surfaces emblazoned with the AMG logo. The rest is pretty much standard SL 63 AMG fare, if you can call anything about this 525-hp convertible standard with a straight face.

Oh, yeah, the watchmaker tie-in: All 200 owners of the SL 63 AMG Edition IWC will also get a limited edition example of IWC's "Grosser Ingenieur" watch. Nothing can replace my Swatch, but I would definitely take the car.
posted : 5/7/2008 @8:35:49 PM

New Favorite: Hamilton U.S. 66 Power ReserveThere are a lot of automotive wristwatches out there. In fact, we had a really tough time picking only our ten favorites back in December '06. But once in a while, a new one comes along that makes us stop and take notice. This is one such timepiece.

The Hamilton U.S. 66 Power Reserve has a striking and unusual design clearly aimed at automotive enthusiasts. Take the case, which almost seems to be shaped like a speedway. The dial looks like a tachometer (if not so overtly as the special Alfa Romeo watch we showed you previously) with a center that looks like a mesh grille giving a peek at the ETA caliber 2897 automatic movement inside. Meanwhile, the strap reminds us of a grooved racing tire, with carbon fiber running down the center. Connoisseurs will also notice unique touches like the five-minute markers instead of the conventional hours and both the crown and the date window placed at 12 o'clock instead of at 3.

Although Hamilton was founded – and is still known – as an American watchmaker, its products are actually made in Switzerland. The U.S. 66 Power Reserve is ostensibly named for the famous desert highway as well, and features a power reserve window and sapphire crystal front and back. Only 2008 pieces will be made at an undisclosed price, and we want one. Bad.

posted : 3/26/2008 @6:38:24 AM
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