
Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five HundredTaurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda – not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Talk about a foregone conclusion. Researchers at Canada's John Molson School of Business at Concordia University in Montreal took thirty-nine typical young men (i.e. college guys) and placed them in one of two cars. The first was a Toyota Camry. The second was a Porsche 911 Cabriolet. They then let the men drive up and down on two streets. One was busy and filled with women. The other was deserted. After each little cruise, each man's saliva was measured for levels of testosterone. Results?
Interestingly, whether there were ladies present or not, the mens' testosterone didn't increase at all after driving the Camry. Can anyone else hear Toyota's CEO Akio Toyoda groaning? The Porsche? Well, this is interesting. When a young man drives down a skirt-filled street in a Porsche droptop, his testosterone level rises. And when then same young man drives down a totally empty road all by his lonesome in a Porsche convertible his testosterone level... rises. To the same level, in fact, as it did when all the ladies were around.
Says lead researcher Gad Saad, "In other words, just put a guy in a Porsche, and his testosterone levels shoot up, whether people watch or not." This biological reaction, according to Saad, is a form of "sexual signaling." A way of signaling to potential mates that the driver of said car is the best breeding stock, the best potential mate. Continues Saad, "It's saying, 'all you pretenders out there - you couldn't be driving this Aston Martin - you couldn't even rent it.'" Insert crack about auto journos borrowing it for a week here.

The faster you drive, the more fuel you use. Common sense, right? Absolutely, but it's still helpful to see real-life data, as you'll see by checking out the results of a recent test performed by Consumer Reports. Not all cars perform the same at various speed limits, and as you might expect, America's most fuel efficient models are also the vehicles most affected by higher speeds.
A total of seven vehicles were tested by CR: a Acura TSX with a 2.4-liter four-cylinder; a new 2010 Honda Insight; a Lexus RX350; a Mercury Mountaineer with 4.6-liter V8; Toyota Camry and RAV4 with 2.5-liter four-bangers; and a Yaris with a 1.5-liter four.
As you're probably aware, today's hybrids are optimized for high fuel economy at city speeds and therefore lose much of their miserly ways on the highway. As it turns out, this was especially true of the new Insight hybrid, which lost over 15 miles per gallon moving the needle from 55 mph to 75 mph – the largest drop in the contest.

If you just got into your China-made Toyota Camry only to notice that your door panel has inexplicably melted, it's probably not your fault and the problem is going to be fixed for free. That's good news for you, we suppose, but not so much for Toyota. New reports say the Japanese automaker is recalling 688,314 Chinese-made sedans for faulty electronic window control systems. The damaged switches were reportedly caused by excessive lubricant used during manufacturing, which can cause overheating and, in rare cases, melting. The excessive lube issue has been traced to a single supplier, according to China's breathlessly named General Administration of Quality Supervision, Inspection and Quarantine.
The vehicle most affected by the recall is the Camry, with 384,000 recalls. The Corolla comes in second with 245,000 units affected, followed by 35,000 Vios and 22,000 Yaris models involved in the recall. A Toyota China spokesman reportedly told Gasgoo that no accidents have occurred as a result of the defect.






