

It is no secret that the automotive industry is hurting for sales to close out 2008. Over the past few months incentives have been thrown out left and right to draw in more buyers. The deals have not done enough to bring folks into the showroom, though. With all the media talk of bleeding Detroit, consumers know that the domestic manufacturers have been holding out on their best offers. Perhaps the memory of 2005's employee pricing incentives has kept many waiting on the fence. With 2009 models heading to dealerships as we speak, General Motors is hoping to end the stalemate. It will be testing the waters of employee pricing yet again beginning Wednesday, August 20th and running through September 2nd. The employee discount program will apply across all 8 GM brands. Buick, Pontiac and GMC dealers will mark down 91 percent of their inventory on all 2008 models, along with the 2009 Pontiac Vibe and G5, Chevy Cobalt and HHR and, surprisingly, the Cadillac CTS. Chevrolet dealers can unload 90 percent of their 2008 inventory with all 2008 models eligible for the employee price. Cadillac, Saturn, SAAB, Hummer will each have their own stipulations as well, but it is certain that the discount will be widespread. The price reduction varies from vehicle to vehicle, but is typically on order of a few thousand dollars. Additional incentives will also still be offered on some slower selling items, such as, you guessed it, trucks and SUVs. So the question is, will employee pricing get you off the fence and into a dealership?



Please note the spelling, this a Cadillac and not a VW, therefore it's "Sport Wagon" rather than "SportWagen". What we have here is the result of a fission reaction on the Cadillac SRX. Seeing that the current "neither fish nor fowl" SRX crossover wasn't cutting it in the marketplace, General Motors' "Art and Science" brand has split its only CUV into two distinct vehicles. The old SRX was based on the CTS' Sigma platform but looked too car-like to be considered an SUV. At the same time it rode too high to be a car. Buyers who might have liked the wagon utility of the old SRX but are enamored with the style of the new CTS can now opt for the CTS Sport Wagon.
The Sport Wagon takes the largely acclaimed styling of the CTS and adds a rear hatch allowing much more stuff to be carried. The design team led by Clay Dean has done more than just graft a longer roof onto the sedan. They extended the roof-line back and the tail-lights up to the roof, as well as adding hidden rails in the roof line. The V shape of the grille is also replicated in the contours of the tailgate. The wagon ends up with 25 cu. ft. of cargo space behind the seats. Cadillac expects about 60 percent of CTS sales in Europe will be the wagon while only 20 percent of Americans will opt for the new body style when it goes on sale in the spring of 2009.




