Ford has promised that the Mercury brand will live on in a way that sets the marque apart from it's Blue Oval-badged siblings. Many Autoblog readers have commented that Ford should utilize its European models to meet this end, and all indications are that you were right on. Ford has said that the next all-new Mercury would come in 2010, and Ford of Europe CEO John Fleming told Automotive News that the vehicle will "likely" be designed and engineered in Europe. The reason for Mr. Fleming's confidence comes from the fact that the new vehicle will be based on the Ford Focus platform, and that vehicle architecture will, for the foreseeable future, be developed overseas. Ford of Europe currently builds the C-Max, the three-, four-, and five-door Focus and the Kuga off the C-platform, meaning any one of those variants could one day wear a Mercury waterfall grille. While it would essentially still be a rebadged Ford, this new Merc will be a slightly reworked version of a vehicle that won't otherwise be sold stateside, so it will be new to us. That sounds a lot better than the Mercurys we have today.
We wrote about it earlier, just as a rumor, but it looks like an announcement is imminent: the Wall Street Journal says that Ford is going to make European cars on this side of the pond. However, it isn't merely North American plants that will be changed over, but American plants. The Journal doesn't give any further indication of where those plants might be or what those cars might be, only saying that the strategy could be revealed during Ford's Q2 earnings announcement this Thursday. But we'll say again: come on, Mondeo! (And Focus and Focus Coupe and Ka and...)
For reasons that everyone is aware of, American carmakers have been shutting down and idling plants that make trucks and SUVs. According to AutoSavant, however, Ford is not going to simply shutter plants, it is going to retool some of them to build its Euro-market cars for the American market.
If this is true, we're so giddy we don't even want to paraphrase it, so we'll just quote directly: "Our sources at Ford say that Mr. Mulally has already made the decision to convert at least three truck/SUV production facilities in North America as soon as possible to produce Ford models currently sold in Europe.... The timeline Mulally prefers, according to insiders, is 'yesterday'."
The reasoning is ostensibly that with the American market going to more frugal cars, it's time for Ford to start spending the money to provide them -- even though cash is tight right now. What might make the leap across the water? The Euro Focus, the Focus Coupe, and the C-Max (pictured) are candidates. The Mondeo is, supposedly, not. But it's a start, hey? It only took spiraling gas prices and plummeting truck sales to get us what we have been begging for. If we had known, we'd have done it sooner.
Nary a month week day goes by that we're not told of the imminent importation of Ford's grass-is-greener Euro models. The Fiesta has been approved for U.S. consumption in 2010, and even though we've heard the Focus shtick before, it would appear that it's finally coming to fruition in late 2010 or early 2011. But Ford can't rely on just one product to justify sales of the next-generation C1 platform in the States (there's also the Volvo S40/C30 and Mazda3), so it's looking to bring two other Blue Oval-branded models to justify the expense.
Speaking with Automotive News, Ford's president of the Americas, Mark Fields, confirmed that the U.S. is slated to receive multiple C-segment vehicles that have already debuted in Europe and Japan. The first vehicle that could conceivably be brought to market is the recently released Kuga crossover, which shares the C1 platform and could be marketed as the next Escape or Mercury Mariner if we're lucky. The second model is the Ford C-Max, which is a more modern take on the traditional people mover, and would provide SUV refugees a compelling case to downsize their rides into anything but a minivan.
Fields didn't divulge when the European product onslaught would take place, but it's a safe bet that if either vehicle immigrates across the Atlantic, we'll be seeing them around the turn of the decade.
