Just the other day, General Motors announced that Buick's next injection of fresh product will revive the Regal nameplate that's been absent in the United States for six full years. Based on the same Epsilon II platform as the latest 2010 Buick LaCrosse but about seven inches shorter, the Regal is expected to hit the market with a price that's thousands less than its bigger brother.
Though the Regal has been on sale in China for a little while now, the North American model will apparently differ slightly from that sedan, as can be seen in the photo above, which was recently captured by an eagle-eyed Facebook user and uploaded to Buick's official FB page.
Most readily apparent is the altered front fascia, which features a slightly larger and more rounded-off version of Buick's trademark chrome waterfall grille. Also note the redesigned lower openings below the grille and headlamps along with the new squared-off fog lamps. Thankfully, it seems the American Regal might not sport the chrome fender vents of the Chinese model.
You might have heard of this 24 Hours of LeMons traveling sideshow by now. You know, a bunch of $500 cars dropping mufflers all over the place as they pointlessly race around a track. Cruel weirdos dressed up like judges forcing confused, sweaty drivers to write, "Even though I wrote I will not go four wheels off one hundred times on my car, I still went four wheels off." Or Worse. Oh, and if you win the race you get $1,500 in nickels.
Despite all that, the one thing you might not know about the 24 Hours of LeMons is that it's real racing. Some of it pretty good, too. The cars might look a little off, and the drivers might not know a racing line from a fishing line, but what takes place on track is about as real as wheel to wheel racing gets. Proof? Make the jump and watch the video of a Toyota MR2 straight up battling with a Buick LeSabre for over seven minutes on the famous Nelson Ledges race track during last weekend's The Lamest Day. Good stuff, if you're into that whole cheapo car racing thing. Tip of the budget Pyrotect to Dave for the vid!
Just last week we were chatting with Buick GMC General Manager Susan Docherty on the GM Fastlane Blog about our lack of confidence in the 2010 GMC Terrain, and now she's moved up to GM's Vice President of US sales. Docherty will replace the soon to be departed Mark LeNeve as sales VP and one of the General's executive team members on October 16. Docherty enters her new role with a wealth of experience including stints as general manager of Hummer and GM's western region. CEO Fritz Henderson used the press release (after the jump) to welcome Docherty to the exclusive executive club, adding "Susan will continue our progress and reinforce our focus to put the Chevy, Buick, GMC and Cadillac customers first."
While we're sure Docherty is pretty damn pleased with her latest advancement, we're thinking she's got her work cut out for her. GM's US sales have been in a downward spiral for what seems like an eternity, and Docherty will either end her time as sales VP as the hero who helped reverse the decades-old trend or yet another executive who presided over the perpetual fall.
A few months ago, we found ourselves aimlessly and fortuitously wandering around the nether regions of a Los Angeles based press fleet's deep storage unit. Total "no cameras" zone. We stumbled in deeper and deeper, past the A8s used for Transporter 3, past the bright pink Mattel Barbie VW Routan and matching pink Barbie New Beetle Convertible with a motorized make-up valise that emerges from the trunk. Suddenly, lo and behold, there's a red 2009 Volkswagen Polo in all its Euro-only glory. Can we drive it? No. Please? No. Come on, man – just a quick drive? No, also – no.
So why is a Volkswagen Polo socked away in the very back of a warehouse? For a commercial, man. And it's actually a pretty nifty commercial, reminiscent of the town square scenes in Back to the Future. They even use the same Universal Studios back lot to film the new Polo spot. However, instead Marty McFly leading Biff and the baddies into the back of a manure truck, the commercial transitions to a Grease-like drag race between the Polo and some sort of chopped '50s zeitgeist flame job convertible – we'll go with custom Buick Roadmaster (or... 1953 Packard). Anyhow, we're not going to spoil the ending, beyond letting you know that the Polo wins. Make the jump to watch the video.
Drum-roll please. After making a point of pausing to listen to its dealers for input and suggestions, Buick has just announced the name of its next mid-size sedan. Plucking a nameplate from its not-too-distant past, the brand has introduced its newest model for America, the 2010 Buick Regal. Believe it or not but it's been six years since any Buick wore the iconic Regal tag, until it was affixed to the Chinese market Insignia-based sedan this year.
Following on the heels of the Enclave and LaCrosse, the Regal hopes to continue the march towards reestablishing Buick as a premium brand worldwide.
When General Motors named the Chevrolet Nova, the majority of customers in America had no issues whatsoever with the spacey moniker. Spanish speaking countries were a different matter entirely, as the literal Spanish translation of "no va" is "no go." As the story goes, Chevy's Nova was less than successful south of Texas, although some analysts (armchair and otherwise) dismiss this historical naming issue as nonsense. Whether the Nova was an issue for GM or not, the automaker wasn't looking to tempt fate when the Buick LaCrosse began production in 2005. The French translation of "LaCrosse" is something along the lines of "self love" – not a flattering name for a family sedan. This being the case, the LaCrosse was renamed Allure in Canada and Buick buyers north of the border were free of ridicule and humiliation.
After careful consideration, GM has decided to ditch the Allure nameplate and instead leave the LaCrosse badging on the sedan's boot for the new 2010 model. GM Canada spokesman George Saratlic told the National Post that the decision was made to help streamline marketing costs. The feeling at GM is that Québécoise accept the name lacrosse in reference to the popular sport, so the benefits of having a consistent naming convention across North America far outweighs the negative stigma of the name.
Saratlic adds, "We do think that this will help customers learn more about the new Buick LaCrosse sedan thanks to the strengthened advertising push this will enable and that the car will have distinctly upscale characteristics that clearly define what it stands for in the market." Since we've poured precisely zero dollars into investigating the impact of the LaCrosse name in Canada, we'll take the company at its word. We would, however, suggest that Canadian LaCrosse drivers keep both hands on the wheel, at least for now.
One of the two new sedans that Buick has promised to introduce in the next 12-18 months is a compact based on the new Opel Astra. We had a chance to see the new car a few weeks ago at the GM design studios in Warren, Michigan, but no photography was allowed.
That same car has now been spotted in the wild in China where it seems likely to be very popular. It won't look anything like the current almost unsellable Astra available from Saturn and will likely only be sold in North America as a four-door sedan. So far, the Astra itself has only been shown as a five-door hatch although that may change when it is publicly displayed at the Frankfurt Motor Show later this month.
At this time, there is no word on what powertrains will go into the North American Buick, but four cylinder engines displacing between 1.6 and 2.0 liters are likely. The 1.4-liter turbo that will go into the Cruze is also a possibility. GM has said that a C-segment car like this could be built at its Lake Orion, MI assembly plant alongside the new Aveo, though it could also be built in Detroit with the Volt or in Lordstown, Ohio with the Cruze.
Susan Docherty, General Manager of Buick and GMC, recently made some time available for a General Motors Fastlane blog webchat to discuss the futures of her brands. Stating plainly that "every new product we launch must be a home run. No second chances," indicates that at least some GM employees realize that the automaker is not going to coast through this latest crisis of consumer confidence. The stakes are make-or-break for the company, and initial feedback from the new LaCrosse has been very positive, but Buick can't survive with a lone great product. Chat participants lobbed questions about what's coming, and the answers reveal a hopeful, and hopefully well-executed, future.
Firstly, as great a car as it is, the Pontiac G8 is not going to slide over to Buick as a Grand National or something else. While Docherty herself cited the GN as one of her favorite Buicks ever, Pontiac is clearly in hospice, clutching a DNR. What will be coming are two new sedans – both junior to the LaCrosse – which will eventually top the sedan line at the Tri-Shield. One of the new sedans will be a compact, likely based on the new Opel Astra, while the other is headed for midsize waters, probably as the Regal.
Perhaps more exciting for those wishing to see a sportier Buick, intimations that a Riviera coupe may show up. "It would be a nice addition" says Docherty, though it's doubtlessly more important for GM to get its bread-and-butter squared away without getting distracted by a spicier coupe and its almost certainly smaller sales projections. Still, a Camaro-underpinned two-door Buick with classically gorgeous styling would certainly generate attention, wouldn't it? Ah, we can dream...
The high-profile 2010 Buick LaCrosse, the vehicle the automaker hopes will lure younger buyers into its showroom, is being delayed a few weeks due to manufacturing quality concerns. Mark LaNeve, GM's VP of U.S. Sales, told reporters and analysts that although 300-400 cars were shipped in August, future deliveries will be halted until Buick works out the so-called "quality issues." While there was no elaboration or specifics, LaNeve added that the issues "were not serious but were enough to delay us three or four weeks while we made sure they were fixed so that our customers didn't have any problems."
Arguably the most important vehicle launched by the brand in decades, Buick is positioning its all-new LaCrosse as a serious competitor to Volvo, Lexus, and Acura. Furthermore, the mid-size luxury sedan is bait for people in their mid-40s and 50s, decidedly younger than the brand's 68-year-old median age buyer last year. Few would consider a short quality-related delay a stain on the launch of the new model. In fact, the publicity this is generating will likely help spread Buick's LaCrosse message.
When it comes to isolating the two most important stats automakers consider when determining a vehicle's success or failure, the Lexus ES350 is a smash it. The stats in question are sales volume and profit, and the ES typically tops the entry-level luxury sales chart while often exceeding its competition in terms of price. Conversely, Buick has been stuck at the opposite end of the spectrum, with little in the way of product or respect – at least until recently. The well-received Enclave proved that General Motors' one-time bastard child could make competitive product, but the 2010 LaCrosse is tasked with taking on the likes of Acura and Lexus.
Inside Line was impressed enough with a LaCrosse it reviewed earlier that the online publication pitted Buick's upstart against the long dominant ES350. IL notes that the Lacrosse outweighs the ES by nearly 500 pounds, generates 2.5 fewer miles per gallon and has a .6 second slower 0-60 mph time, yet it handily bests the aging ES in nearly every category. Hit the read link below to check out the comparison. Has Buick arrived as a legitimate contender to Lexus? It's definitely too early to tell, but it looks like the division could finally be ready to put up a good fight.
