When General Motors named the Chevrolet Nova, the majority of customers in America had no issues whatsoever with the spacey moniker. Spanish speaking countries were a different matter entirely, as the literal Spanish translation of "no va" is "no go." As the story goes, Chevy's Nova was less than successful south of Texas, although some analysts (armchair and otherwise) dismiss this historical naming issue as nonsense. Whether the Nova was an issue for GM or not, the automaker wasn't looking to tempt fate when the Buick LaCrosse began production in 2005. The French translation of "LaCrosse" is something along the lines of "self love" – not a flattering name for a family sedan. This being the case, the LaCrosse was renamed Allure in Canada and Buick buyers north of the border were free of ridicule and humiliation.
After careful consideration, GM has decided to ditch the Allure nameplate and instead leave the LaCrosse badging on the sedan's boot for the new 2010 model. GM Canada spokesman George Saratlic told the National Post that the decision was made to help streamline marketing costs. The feeling at GM is that Québécoise accept the name lacrosse in reference to the popular sport, so the benefits of having a consistent naming convention across North America far outweighs the negative stigma of the name.
Saratlic adds, "We do think that this will help customers learn more about the new Buick LaCrosse sedan thanks to the strengthened advertising push this will enable and that the car will have distinctly upscale characteristics that clearly define what it stands for in the market." Since we've poured precisely zero dollars into investigating the impact of the LaCrosse name in Canada, we'll take the company at its word. We would, however, suggest that Canadian LaCrosse drivers keep both hands on the wheel, at least for now.
Susan Docherty, General Manager of Buick and GMC, recently made some time available for a General Motors Fastlane blog webchat to discuss the futures of her brands. Stating plainly that "every new product we launch must be a home run. No second chances," indicates that at least some GM employees realize that the automaker is not going to coast through this latest crisis of consumer confidence. The stakes are make-or-break for the company, and initial feedback from the new LaCrosse has been very positive, but Buick can't survive with a lone great product. Chat participants lobbed questions about what's coming, and the answers reveal a hopeful, and hopefully well-executed, future.
Firstly, as great a car as it is, the Pontiac G8 is not going to slide over to Buick as a Grand National or something else. While Docherty herself cited the GN as one of her favorite Buicks ever, Pontiac is clearly in hospice, clutching a DNR. What will be coming are two new sedans – both junior to the LaCrosse – which will eventually top the sedan line at the Tri-Shield. One of the new sedans will be a compact, likely based on the new Opel Astra, while the other is headed for midsize waters, probably as the Regal.
Perhaps more exciting for those wishing to see a sportier Buick, intimations that a Riviera coupe may show up. "It would be a nice addition" says Docherty, though it's doubtlessly more important for GM to get its bread-and-butter squared away without getting distracted by a spicier coupe and its almost certainly smaller sales projections. Still, a Camaro-underpinned two-door Buick with classically gorgeous styling would certainly generate attention, wouldn't it? Ah, we can dream...
The high-profile 2010 Buick LaCrosse, the vehicle the automaker hopes will lure younger buyers into its showroom, is being delayed a few weeks due to manufacturing quality concerns. Mark LaNeve, GM's VP of U.S. Sales, told reporters and analysts that although 300-400 cars were shipped in August, future deliveries will be halted until Buick works out the so-called "quality issues." While there was no elaboration or specifics, LaNeve added that the issues "were not serious but were enough to delay us three or four weeks while we made sure they were fixed so that our customers didn't have any problems."
Arguably the most important vehicle launched by the brand in decades, Buick is positioning its all-new LaCrosse as a serious competitor to Volvo, Lexus, and Acura. Furthermore, the mid-size luxury sedan is bait for people in their mid-40s and 50s, decidedly younger than the brand's 68-year-old median age buyer last year. Few would consider a short quality-related delay a stain on the launch of the new model. In fact, the publicity this is generating will likely help spread Buick's LaCrosse message.
When it comes to isolating the two most important stats automakers consider when determining a vehicle's success or failure, the Lexus ES350 is a smash it. The stats in question are sales volume and profit, and the ES typically tops the entry-level luxury sales chart while often exceeding its competition in terms of price. Conversely, Buick has been stuck at the opposite end of the spectrum, with little in the way of product or respect – at least until recently. The well-received Enclave proved that General Motors' one-time bastard child could make competitive product, but the 2010 LaCrosse is tasked with taking on the likes of Acura and Lexus.
Inside Line was impressed enough with a LaCrosse it reviewed earlier that the online publication pitted Buick's upstart against the long dominant ES350. IL notes that the Lacrosse outweighs the ES by nearly 500 pounds, generates 2.5 fewer miles per gallon and has a .6 second slower 0-60 mph time, yet it handily bests the aging ES in nearly every category. Hit the read link below to check out the comparison. Has Buick arrived as a legitimate contender to Lexus? It's definitely too early to tell, but it looks like the division could finally be ready to put up a good fight.
General Motors may be taking a page out of its own book as it reportedly plans to raid the Opel parts bin for future Buick models. The last time GM decided to import Opels to the United States, it did so with the Saturn brand, and we all know how well that exercise turned out. Regardless of its past failures, it does make sense to design platforms that can be used in all of the global markets that GM has access to, and the upcoming 2010 Buick LaCrosse uses the same Epsilon II underpinnings as the latest Opel/Vauxhall Insignia. That car debuted to mostly rave reviews at the Detroit Auto Show earlier this year and it proves that not all vehicles using the same platform need to be identical, as they were in large part between the Open and Saturn brands.
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GM might make a swap in its European production plans, shifting Buick assembly to Opel and Saab assembly to Sweden. Names of the models in question haven't been mentioned, but the Opel Insignia, Chinese-spec Buick Regal and coming Saab 9-5 are all built on GM's Epsilon II platform. The original plan was to produce the Saab 9-5 in Sweden, and Saab has been studying the Trollhatten factory's viability for the task. Factory representatives at the Russelsheim plant have also been lobbying for more cars to produce, thinking the operation underutilized, and they would certainly be building more Buicks than Saabs. And if other rumors are correct, it would keep siblings that GM plans to bring closer together - Opel and Buick - under the same roof. The swap, which would mean not building any new Saabs in Germany, would also send 9-3 production to Sweden. Sending 9-5 production there as well could also be seen as another step in extricating Saab from GM's web to assist in efforts to find a buyer for the brand.
General Motors' Opel division has been hard at work on a performance version of its hot new Insignia, the reigning European Car of the Year, and the first spy shot – probably snapped on someone's camera phone – has surfaced online. To be sold as the Vauxhall Insignia VXR in the UK and as the Opel Insignia OPC in Europe, the car is reported to have lapped the vaunted Nürburgring Nordschleife in a hair over eight minutes, which is a blistering fast time for a relatively large hatch. The hot Insignia evidently wears big 20-inch wheels with concave dark spokes and chrome accents, wrapped in 255/35 R20 rubber and capped by bulging wheel arches. All four contact patches are in use to put down the anticipate 320 horsepower from the twin-turbo V6, while big air vents borrowed from the sharp-lookin' Opel GTC Concept help the drivetrain get the wind it needs. Hatchback, sedan and wagon variants are all expected to be part of the mix. We're hoping to see this bad boy in pre-production preview form this March at the Geneva Motor Show, with the full production version to follow in the Spring at the Frankfurt Auto Show. But more than that, we're quietly hoping to see it Stateside as the successor to the V8-powered Buick LaCrosse Super (known as the Allure in Canada due to a certain unsavory Quebecois slang conflict). We can hope, can't we?
![Detroit 2009: 2010 Buick LaCrosse [w/VIDEO]](http://blog.niot.net/blog-images/22_Jan/detroit-2009-2010-buick-lacrosse-w-video.jpg)
While the outgoing Buick LaCrosse featured one distinct superpower -- invisibility -- the 2010 iteration could be a savior for the brand. With classy sheetmetal that will probably remind you of the Buick Invicta concept, vastly improved interior materials, and an all-new powertrain, the 2010 LaCrosse should compete better with cars like the Lexus ES350 and the Lincoln MKS. Powered by either a 260 hp, 3.0L direct injected V6 or a 280-hp 3.6L, it should offer performance to match its portholed good looks. We actually took a close look at this new LaCrosse a couple of weeks ago, and you can see that video and review by clicking here, but for now we've added a new live gallery from Detroit and posted the press release after the jump. There's also some new video to see of the unveiling.
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The current Buick LaCrosse is one of those cars that passes you on the road and you don't even notice it. GM and the Buick design team are looking to remedy that situation with the 2010 LaCrosse. Classy sheet metal, vastly improved interior materials, and an all-new powertrain will help the new LaCrosse compete with the likes of the Lexus ES350 and the Lincoln MKS. A 260 hp, 3.0L direct injected V6 and a 3.6L powerplant that outputs 280 ponies means the new LaCrosse will also be able to compete on performance and efficiency as well. We had the opportunity to talk with several of the people responsible for the new LaCrosse, and we had cameras rolling so you could get in on the conversation.
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If the car you see here looks somewhat familiar, it should. It appeared in concept form at last spring's Beijing Motor Show as the Buick Invicta concept. At the 2009 Detroit Auto Show, the Invicta becomes the 2010 Buick LaCrosse. Like many recent examples, the Invicta was a less a concept than a very mildly disguised version of the upcoming production car. Just before the Christmas break, General Motors gave the media a preview of the new production LaCrosse in the design dome at the company's tech center in Warren, MI. GM North America VP for Buick-Pontiac-GMC Susan Docherty, global mid-size car vehicle line executive Jim Federico, and Buick brand character chief designer Dave Lyon provided a run-down for us on the new LaCrosse. The mid-size Buick is the first North American market application of the revised Epsilon II architecture that debuted last summer as the basis of the Euro-only Opel Insignia.
