Several high-ranking executives from Alfa Romeo were keen to see how the launch of the new MiTo materialized. While they were there, we had the chance to talk with one of Alfa's top marketing officers over dinner and discuss the latest news churned out of the rumormill concerning upcoming products from Alfa and its sister-brand Abarth.
For starters, we discussed the next model coming down the pipeline for Alfa Romeo. The MiTo, which we were driving the following day, replaces the three-door version of the ageing 147 hatchback, with a larger 149 slotting in above the MiTo with five doors. While previous reports had concluded that the 149 would share its platform with the Fiat Bravo, our hosts confirmed the later reports that the 149 would sit on its own unique platform.
Although Alfa is considering a new, small convertible model, it would not come as a MiTo spider, instead it will get its own designation and coachwork that's distinctly different from existing models.
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If Alfa Romeo is to make a successful return to the North American market, it will need to rely on more than its sexy Italian image. On these shores, that means two contradictory elements are needed in its line-up: sport-utes and green tech. Towards that end, Alfa's newly-appointed CEO, Fiat Group wunderkind Luca de Meo, has confirmed two new developments for the company. The first is the production of a sport-utility or crossover vehicle. The second is a start-stop engine system, possibly to be bolstered by hybrid technology borrowed from parent company Fiat.
The crossover, previewed by the Kamal concept at the 2003 Geneva show, is scheduled to debut in 2010. It is anticipated to be based on the 159 platform, which already supports Alfa's Q4 all-wheel-drive system and offers a range of gasoline and turbodiesel engines. Upon its arrival to market, the new Italian SUV will face tough competition from Germany's best compact SUVs, including the Mercedes GLK, BMW X3, Volkswagen Tiguan and Audi Q5.
