Several high-ranking executives from Alfa Romeo were keen to see how the launch of the new MiTo materialized. While they were there, we had the chance to talk with one of Alfa's top marketing officers over dinner and discuss the latest news churned out of the rumormill concerning upcoming products from Alfa and its sister-brand Abarth.
For starters, we discussed the next model coming down the pipeline for Alfa Romeo. The MiTo, which we were driving the following day, replaces the three-door version of the ageing 147 hatchback, with a larger 149 slotting in above the MiTo with five doors. While previous reports had concluded that the 149 would share its platform with the Fiat Bravo, our hosts confirmed the later reports that the 149 would sit on its own unique platform.
Although Alfa is considering a new, small convertible model, it would not come as a MiTo spider, instead it will get its own designation and coachwork that's distinctly different from existing models.
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It'd be hard to ask for more than what the spectacular Alfa 8C Competizione already offers, but Alfa Romeo intends to do just that. So after announcing the initial run of 500 coupes, Alfa will begin production of 500 roadsters. But in case that weren't enough, reports have been circulating of two new 8Cs to follow. On the one hand we have the 8C's successor, which Alfa's PR people hope will be based on the Ferrari California. On the other we have the more focused GTA version of the current coupe.
While earlier reports suggested that the new second-generation Ferrari-based 8C could arrive in time for Alfa Romeo's 100 year anniversary in 2010, sources now suggest that it will be the 8C GTA that will arrive for the big celebration. Applying the magic formula of less weight and more power, the GTA is tipped to shed some 150 kg (330 lbs), while power from the 4.7-liter V8 is anticipated to climb from its current 450hp to a nice round 500. (If you remember writing your SATs, think GTA is to 8C as Scuderia is to F430 and you're a shoe-in for your top choice.) Only 100 examples are reportedly on the table, and you can bet they'll sell out faster than a "waste management consultant" with priors.
When Alfa Romeo announced it was actually building the 8C Competizione, we had but to applaud. The automaker slashed its own marketing budget to finance the car's manufacturing, justifying that the halo supercar would do more for the brand's image than any television ad ever could. (Then they did it again with the Spider version.) Right they were, and we wish more automakers would think that way. The latest reports indicate that Alfa Romeo is following its own example, so while CEO Luca de Meo campaigns within the Fiat hierarchy for an even more hard-core version to wear the vaunted GTA badge, some of his subordinates are thinking a step ahead towards the 8C's successor.
The current 8C is based on an aging Maserati platform – not unlike the resuscitating Aston Martin DB7 that was based on old Jaguar underpinnings. However, strategists within Alfa Romeo want to see its successor based on the new Ferrari California, trading in the input of one sister company for another. While they realize it will be an uphill battle – one which could come down to Fiat chairman and Ferrari president Luca di Montezemelo's decision – to get Ferrari to agree to the proposal, Alfa Romeo is reportedly keen to get the project off the ground and get the second-generation sportscar ready within the next two years to celebrate Alfa's centennial in 2010.
Few cars are as eminently desirable as the Alfa 8C Competizione. So how do you make us want it even more? Well, you can chop off the roof and make it into a roadster, but Alfa Romeo already did that. How about making it even more powerful? That's hard to do – remember that, having developed the engine for its sister-company, Maserati has shoehorned the 450hp V8 into both the GranTurismo and the new Quattroporte to make more powerful S versions of both – but that's exactly what Alfa's new CEO, Luca de Meo, intends to do.
The plan involves producing an additional run of 100 supercars with more power and less weight... and you know that's the magic formula. Like the 230hp MiTo announced just yesterday, the faster 8C would wear Alfa's premier GTA badge. Although the project has yet to gain approval from the higher-ups in the Fiat group, de Meo is reportedly fighting for it. We hope he wins, and with the clout he holds in the company, we think he just might.
When I was a little kid I wanted to be like my big brother. I would dress the same as him, go to the same places as him, do the same things as him... It never really worked because, at the end of the day, I never looked anything like him. So while I doubt I was the only one, I had one eyebrow raised when Alfa Romeo set out to mimic the design of its show-stoppin', range-toppin' 8C Competizione with a new entry-level model. A mass-market hatchback designed to look like an ultra-exclusive supercar? Well Alfa arguably achieved just that with the new MiTo, and to prove that point it's graced us with a whole gallery of new images of the two siblings side by side. The kid brother may look that much more junior in juxtaposition, but the resemblance is uncanny. See for yourself in the gallery by clicking the thumbnails below.
Having built only built 500 examples, the achingly luscious Alfa Romeo 8C Competizione is bound to become a collectors' item. Unfortunately, they've all been spoken for, but if you missed your chance and cost is no object, Italian auction site AutoScout24 has one listed that may be of interest.
On top of the clout and rarity of the standard 8C, this model stands out as one of only a handful produced in black. That alone isn't enough to justify the huge premium being charged for this example: the asking price is €380,000, over twice its original retail price of €160k. The power boost may come close, however: through unspecified means, the output on this 8C is quoted as having been boosted to 590 hp, a 140-hp bonus over the stock 450.
Let's be honest here. There are some cars on which we report because they're new and that's what we do. But some are just pure pleasure. Now try to figure out into which category the Alfa Romeo 8C Spider falls.
Although we've already seen plenty of the Alfa 8C in both coupe and roadster bodystyles, we can never get quite enough, and at this year' Geneva show, Alfa will finally be showing the production version of the 8C Spider. Technical details carry over from the luscious fixed-roof 8C Competizione, and little is expected to have changed from the concept spider unveiled at Pebble Beach in 2005 to the production version being unveiled now. As with the initial run of the coupe, only 500 spiders will be produced, so this could be our best chance to get up close and personal with the hottest model this side of Scarlett Johansson.
To whet our appetites, Alfa Romeo has dropped three dreamy photos of the production 8C Spider – check them out by clicking on the thumbnails below.
