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GM launches new campaign to ease credit worriesAfter announcing earlier this week that GMAC would only finance customers who hold credit scores higher than 700, General Motors has decided it would be prudent to reassure consumers that they are still in the business of securing loans and selling vehicles. Starting Friday, GM will launch a "Financing That Fits" campaign on a national level. Through advertising on television, newspaper, radio, and the Internet, GM will promote dealer financing with GMAC Financial Services and, for the first time, with other lenders. To further restore consumer confidence, the ads are also designed to promote the experience and expertise of the dealership professionals who work in finance and insurance. The economy has taken a serious toll on GM's showroom traffic over the past few weeks, and the announcement Monday of stricter lending policies dried up business even further. The automaker is hopeful that its new ad campaign, and cash-back deals of up to $6,000 on every 2008 vehicle left in stock, will bring them back in.
posted : 10/16/2008 @6:18:14 PM
F1 head's daughter gets racy in new ad

Bernie Ecclestone has three daughters -- four if you count Formula 1 -- and the one you see above is Tamara, posing with a checkered flag. Why? To help PETA fight the fur trade, of course. Under the slogan "Going fur-free is the winning formula," Tamara has done a series of print ads in Europe that appear to say "If you really care about animals, not only will you not wear fur, you won't wear any clothes at all. And you'll be hot. Like Natasja Vermeer and Eva Mendes hot. Or Steve-O." Vive l'Europe.
posted : 10/15/2008 @7:41:41 PM
Hyundai buys up GM's abandoned Oscar ads

General Motors and Hollywood's little gold statue have been friends for 11 years, but with a reduction in its marketing and ad budget, the U.S. automaker has walked away from high profile events such as the Super Bowl, Emmys, and Oscars. Thankfully for ABC, the multimillion-dollar breach in the 2009 Oscars telecast created by GM's departure has been immediately filled by Hyundai. As of now, Hyundai has only signed on to take over an unknown quantity of the $1.7-million-plus ad slots – it isn't known whether the Korean automaker will completely replace GM's presence at the awards. Along with a new agency, and an increased marketing budget – and all those SEMA cars – Hyundai's ad buy is another measure of its confidence in the new Genesis and its push to move into premium territory.
posted : 10/15/2008 @7:10:20 PM
Saab Australia busted for misleading green claims, ordered to plant LOTS of trees

Marketers have been known to make claims that test our good sense, our gullibility and our patience. But in a field in which it's often the best story -- not the best product -- that wins, some of the more unsightly details can get left out when making a pitch. Nevertheless, there is still, as Pinocchio's nose would tell you, a line between a tall tale and what's commonly referred to as a lie. Saab Australia drove its entire model range over that line when it claimed in a campaign last year that "Every Saab is green, with carbon emissions neutral across the entire Saab range." The ads also said Saab would plant 17 native trees to offset the CO2 emissions for the lifespan of each car it sold. Turns out that 17 trees only offsets the carbon produced in the first year of a car's life. Saab left that part out when they lied added the small print. Australia's competition watchdog took Saab's parent company, GM Holden, to court, and in a verdict for truth and the environment, Saab's claims were declared, ahem, "misleading". GM has pledged to "retrain its marketing staff in relation to making green claims," and plant a forest of 12,500 trees to cover the lifetime emissions of all the cars sold during the campaign.
posted : 10/2/2008 @2:32:58 PM
VIDEO: McLaren makes a Singapore Sling Zing

We know that McLaren has a sense of humor, we simply never know when it's going to reveal itself. Happily for us, the team has decided it's time to laugh again. The Singapore Grand Prix, on September 28, is the first Formula 1 race at night, and team CEO Martin Whitmarsh gives us a little insight into McLaren's preparations. This is the kind of silly season that makes sense. Follow the jump for the video.
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posted : 10/2/2008 @2:18:36 PM
VIDEO: New Citroen C4 actually a dancing robot

We often wonder why French wine, fashion and architecture make total sense to us, yet French commercials often make us go "Um, ok, all right...." Citroen's C4 dancing robot first appeared back in 2004 -- well before Optimus Prime and crew teamed up with film director Michael Bay -- and since then he's done four more commercials to showcase the car that is "alive with technology." With this latest clip, make that "staying alive with technology." Roaming the streets of New York, he's kitted out in chrome teeth and a glitter beret, jiving out to the Bee Gees while he performs style checks in any mirrored surface and poses for pictures. We have to admit his dance moves are hot, but Ironhide would probably shoot him if given the chance. As for his alter ego, the New Look Citroen C4, it gets a grille, curvier hood and headlight treatment to match the C5. In back, transparent crystal taillamps replace the previous units. Inside, Citroen's latest NaviDrive has a 7-inch translucent screen pre-programmed for all of Europe. Two new engines, developed with BMW, will provide the car with 120 hp or 150 hp. Most intriguing, the car comes with an integrated, scented air freshener -- because all that dancing can make a robot sweat.
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posted : 9/26/2008 @7:29:04 AM
Coke Zero (Zero Seven) commercial features new Bond theme

Jack White, one half of the Whites in the White Stripes, wrote and produced the new theme song for Quantum of Solace, sung by White and Alicia Keyes. Turns out that White also -- unwittingly and unhappily -- wrote the new theme song for Coke Zero. Coca-Cola has used an instrumental version of "Another Way to Die," as well as a couple of Astons, to promote its diet drink that tastes like a diet drink even though they say it doesn't. In our opinion, the commercial gets a resounding "meh," but the song is thoroughly groovy. Follow the jump to check it out.
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posted : 9/24/2008 @10:42:32 PM
VIDEO: Brooke Shields pretending VW Routan is NOT a Dodge Caravan

In what could very possibly be the worst auto-related commercial we have ever seen, Volkswagen has somehow convinced Brooke Shields (really Brooke, are things this bad?) to shill its new, at least to VW showrooms, Caravan Routan minivan. Apparently, what the people want is a badge-engineered Volkswagen version of the Pentastar minivan platform. In the extended commercial, Shields attempts to explain with a straight face that Americans are getting pregnant just so they can buy a Routan and enjoy its German engineering. Except that it's not German engineered, unless you count the fact that Daimler was still married to Chrysler when the van was developed. We certainly don't. Sure, the Routan's Chrysler-sourced suspension was probably tweaked by Volkswagen, and it's got softer styling up front to differentiate it from its Auburn Hills-based brothers, but those credentials are far from enough to call it "German engineered". It's likely that the Routan is a perfectly fine minivan, maybe even markedly better than the Dodge Caravan and Chrysler Town and Country, but does VW honestly think people won't realize it's true origins? To watch the absurdness unfold, click past the break.
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posted : 9/23/2008 @10:26:53 PM
Audi bucks trend, beefs up ad budgetAutomakers have been fleeing main-stream media faster than most new reality shows get pulled from prime-time programming. There are many reasons for the move away from big dollar media, including decreased TV viewers and online ads soaking up some of the budget, but perhaps the biggest reason is that cash isn't spewing out of SUV tailpipes any more. Audi is one company that isn't high-tailing it out of the high rent district. The German automaker won't be cutting its 2008 ad budget, and instead, will be pumping more money into big-ticket campaigns. You'll see Audi touting the A4 at events like the Academy Awards and Sunday Night Football, along with its recent spots during the Olympics and last year's Super Bowl. Audi's goal is to bust misconceptions that it is a near-luxury brand by selling its cars as bigger, faster, and more efficient than the competition. Audi is in a huge hurry go expand to 1.5m global sales per year by 2015, and it has no intentions of letting something like a massive auto market downturn get in the way of its goals. To reach that goal, Audi will have to fare better in North America, and great products alone won't cut it if the word never gets out.
posted : 9/13/2008 @6:30:12 AM
GM Style Event nixed from 2009 NAIAS activities

After two years of combining celebrities, fashion and music with the best of its vehicle lineup, General Motors has decided that the 2009 GM Style Event just isn't worth the expense. The cancellation of GM Style is part of the General's goal to free up $15 billion in cuts and asset sales by 2009. Considering the automaker pays B- and C-list celebrities and sports figures to attend, there's some money on the table here. The event has actually been a big hit the past two years with attendees like Kid Rock and Jay-Z, Carmen Electra, Jeff Gordon and the some well known fashion designers from around the world. GM also used the bright lights and catwalk to show the Camaro Convertible Concept and Corvette ZR1 for the first time. The death of GM Style comes right after the automaker decided to pull its advertising at the Emmy Awards and next year's Academy Awards broadcast. GM has been the largest advertiser of the Academy Awards over the past 10 years, with $97.1 million spent on the awards show since 1998. GM will still advertise at the Golden Globes, Grammys, and Country Music Awards in 2009.
posted : 9/2/2008 @3:10:29 AM
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