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F1 head's daughter gets racy in new ad

Bernie Ecclestone has three daughters -- four if you count Formula 1 -- and the one you see above is Tamara, posing with a checkered flag. Why? To help PETA fight the fur trade, of course. Under the slogan "Going fur-free is the winning formula," Tamara has done a series of print ads in Europe that appear to say "If you really care about animals, not only will you not wear fur, you won't wear any clothes at all. And you'll be hot. Like Natasja Vermeer and Eva Mendes hot. Or Steve-O." Vive l'Europe.
posted : 10/15/2008 @7:41:41 PM
VIDEO: McLaren makes a Singapore Sling Zing

We know that McLaren has a sense of humor, we simply never know when it's going to reveal itself. Happily for us, the team has decided it's time to laugh again. The Singapore Grand Prix, on September 28, is the first Formula 1 race at night, and team CEO Martin Whitmarsh gives us a little insight into McLaren's preparations. This is the kind of silly season that makes sense. Follow the jump for the video.
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posted : 10/2/2008 @2:18:36 PM
VIDEO: Brooke Shields pretending VW Routan is NOT a Dodge Caravan

In what could very possibly be the worst auto-related commercial we have ever seen, Volkswagen has somehow convinced Brooke Shields (really Brooke, are things this bad?) to shill its new, at least to VW showrooms, Caravan Routan minivan. Apparently, what the people want is a badge-engineered Volkswagen version of the Pentastar minivan platform. In the extended commercial, Shields attempts to explain with a straight face that Americans are getting pregnant just so they can buy a Routan and enjoy its German engineering. Except that it's not German engineered, unless you count the fact that Daimler was still married to Chrysler when the van was developed. We certainly don't. Sure, the Routan's Chrysler-sourced suspension was probably tweaked by Volkswagen, and it's got softer styling up front to differentiate it from its Auburn Hills-based brothers, but those credentials are far from enough to call it "German engineered". It's likely that the Routan is a perfectly fine minivan, maybe even markedly better than the Dodge Caravan and Chrysler Town and Country, but does VW honestly think people won't realize it's true origins? To watch the absurdness unfold, click past the break.
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posted : 9/23/2008 @10:26:53 PM
VIDEO: MINI creates Bzzz for Clubman with new commercial

MINI has a new commercial for the Clubman that looks like a teaser for a new Tim Burton film -- all it's missing is Johnny Depp. Detailing the arcane goings on at a funeral for a fly, we aren't sure how the commercial is supposed to make humans want to buy the car, but that's why ad guys get paid the big dollars and we don't. However, we do have to admit that the three-swatter salute was a nice touch. Follow the jump to watch the vid, and you can judge the... impact... for yourself.
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posted : 9/22/2008 @11:24:31 PM
New BMW 7 series teased on the back nine

Behind the man finishing his follow through (he didn't keep his head down) is a glimpse of the new BMW 7-Series front end. Freed from the matte black paint on the mules and with the right bit of studio lighting, the car has the kind of bada** mien that we should expect from the top dog BMW. And we finally see what the tape has been covering over the headlights: chrome eyelids that are straight off the CS concept. Also taking cues from the CS are that wider, Joker-grin grille and the angel eyes composed of individual LEDs. The full monty is supposed to be revealed on July 7, so stay tuned.
posted : 7/1/2008 @3:26:55 PM

BMW builds big @$$ ad in Moscow

In terms of sheer size, Russia is the largest country in the world. That must have something to do with this gargantuan advertisement found in Russia... According to the caption, the surface area measures more than 1.5 acres (billboard haters should stop complaining right about now, as it appears we have it pretty good over here).

More interesting than the sheer massiveness of the super-colossal ad are the full-sized BMWs, lights ablaze, mounted sideways as if zooming across the surface. Those aren't base model Bimmers, either -- sharp eyed readers will recognize them as the Z4 M Coupe, M3, M5, and M6. Now, that is what we call an advertising budget!

posted : 4/2/2008 @10:31:27 AM
Pioneer Suspension smooths out the sinkholes, supposedly

The ads that get your lasting attention are the ones that make you respond. And we have no doubt that's exactly what you'd do if while cruising down the boulevard you happened upon what looked like an impact crater. When Pioneer Suspension wanted to show off the extraordinary smoothness of its ride, it placed images of holes on the road, which prompted folks to slow down and then... they didn't feel them. A few yards up the road they found out why: because that's what a Pioneer Suspension feels like. Clever, if not a giant potential lawsuit waiting to happen. And we can't help thinking that if Pioneer did this in the U.S., someone with a Pioneer suspension would try driving through a sinkhole and then wonder how they ended up at the center of the Earth.
posted : 3/27/2008 @11:14:00 AM
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