The 2010 Dodge Ram Heavy Duty is ready to put some pressure on Ford and Chevrolet with new sheet metal and added capability, as well as lead the way as the first product under the new Ram brand banner. But the Ram team isn't content to compete on product alone, as Chrysler's horned division is also revealing some very competitive pricing today. The Dodge Ram's bread and butter work truck, the 2500 4X2 ST Regular Cab with the eight foot box, starts at $28,165 including $950 destination, which is $1,970 cheaper than the 2009 model. Dodge is also offering a Crew Cab configuration for the first time. Choose the 2500 crew cab SLT 4x4 and you pay $39,430 or $40 less than the 2009 Quad Cab.
If a three-quarter ton pickup isn't manly enough for you, the new 3500 can be had for a few more greenbacks. The 3500 4x2 Reg Cab ST with the eight-foot box retails for $35,630, but if you like to do your trucking in the lap of luxury you can also opt for the 3500 4x4 Crew Cab Laramie for (gulp) $51,095. The Ram brand has also seen fit to resurrect ye old Power Wagon moniker as an available trim level. Available only as a 2500 4x4 Crew Cab model with a 6-foot-4-inch box, the Power Wagon starts at $45,780 and features electric-locking front and rear differentials, an electronic disconnecting sway bar, Bilstein shocks, 32-inch BFGoodrich off-road tires, underbody skid plate protection, a 4.56 axle ratio for hill climbing and a custom-built Warn 12,000-pound winch. Aesthetically, the Power Wagon gets unique graphics and a lower two-tone paint scheme.
any consider the Dodge Aries K and Dodge Caravan the most important Chryslers of the past 30 years. We agree those two vehicles were a huge part of keeping the Pentastar in business, but we'd add the 1994 Dodge Ram to the list, as well. Dodge wasn't even competitive in the lucrative full-size truck market until the bold-faced '94 model hit dealerships, and Chrysler's light-duty pickup has held on to 3rd place in truck sales ever since. The Ram constantly finished in the money until the all-new Toyota Tundra hit the scene. Toyota's first serious try at a full-size pickup, coupled with the hot-selling Tacoma, outsold the Ram and Dakota combined for the first time in 2008. Luckily for Team Pentastar, Dodge had an answer to the Tundra waiting in the wings. The 2009 Dodge Ram brings more power, more refinement and plenty of gadgets to the pickup truck party. The Ram looks like a real man's truck, with a forward-leaning front grille that's as big as a Toyota Yaris, and a unique coil spring suspension that enables this 5,000 pound truck to drive more like a sedan on regular roads than a rough-and-tumble work truck. There is no question that the 2009 Dodge Ram is far better than the model it replaces, but does it have what it takes to compete with the Tundra, Chevy Silverado and Ford F-150?
Sure, it's not a great time to debut an all-new full-size pickup truck with sales falling fast courtesy of $4/gallon gas, but unlike Ford, which has delayed the release of its redesigned '09 F-150, the all-new 2009 Ram is coming despite fuel prices and market conditions. Pickuptrucks.com reports that the new Dodge pickup will actually be offering more power underhood than originally thought. The 5.7L HEMI V8 option will see its horsepower increase from 345 to a whopping 390, while torque goes up from 375 pound-feet to 407. It was originally thought the '09 Ram would offer 380 hp and 404 pound-feet of torque, so here we have a case of underpromising and overdelivering. The improvements in power come courtesy of variable cam timing, an active intake system, higher compression ratio, improved airflow and a reworked Multiple Displacement System.
And what of speculation that there would be a Ram model capable of achieving 23 mpg highway? Not in the cards says Dodge, who told Pickuptrucks.com that the most fuel efficient model would be a regular cab 4x2 with the 3.7L V6 and 3.55:1 rear axle good for around 14 city/20 highway mpg. All Ram models, however, will receive some boost in fuel economy, and there's also a new light-duty Cummins turbodiesel and Ram 1500 Hybrid coming after 2009. The fastest Ram model will also be significantly quicker than originally thought, with an R/T regular cab 4x2 sporting a 4.10 rear axle capable of hitting 60 mph in the 5-second range. With a new coil-spring rear suspension that should provide a more compliant ride without sacrificing too much towing prowess, we think the Ram may give Dodge an opportunity to pick up some market share in the full-size pickup segment, though the bad timing will almost certainly translate into lower sales overall for the truck despite its improvements.
