Ford is diving into the burgeoning social media world head first. Based on the success of its Fiesta Movement, the Blue Oval has decided to launch a new program called Fusion 41 – so named because of the Fusion Hybrid's 41 mile-per-gallon EPA estimate in the city and the fact that Ford is looking for 41 participants to take part in its new game.
A total of eight Fusion or Fusion Hybrid owners will be chosen from all applicants received based on their social media presence, and those drivers will each choose four friends or family members to join their team. Ford will then hand out assignments that must be completed with photo and video proof that is to be uploaded to the driver's Facebook profile. Ford is calling the program an "automotive relay race," whatever that means.
So, what's the incentive to participate? For starters, each team will be given a new Fusion for the challenge, and the winning team captain will have their own Fusion or Fusion Hybrid paid off by Ford. Not bad, eh? Plus, participating team members from the winning group will earn free gas for one full year. Want to know more? Click past the break for the press release and visit www.fusion41.com before November 6th to enter the contest.
Sure, the 2010 Ford Fusion Hybrid may have a base price that's more expensive than a Toyota Camry Hybrid ($27,270 vs. $26,150), but you get oh so much more. Aside from more interesting styling and a trick LCD display called SmartGauge, Ford Fusion Hybrid owners will be able to travel 41 miles in the city for every gallon of gas they use. So says the Environmental Protection Agency, which has finally released official fuel economy numbers for Ford's most miserly vehicle. The 2010 Fusion Hybrid's official rating of 41 mpg city and 36 mpg highway bests the Toyota Camry Hybrid by 8 mpg and 2 mpg, respectively. Ford points out that it even beats the smaller Honda Civic Hybrid by 1 mpg in the city. Credit goes to Ford and its engineers who developed the Fusion Hybrid's new hybrid drivetrain, which is based on the same one used in the Ford Escape Hybrid but features many advances like smaller and lighter nickel-metal hydride batteries and the ability to run up to 47 mph on electric power alone. That last ability alone raises the bar substantially for hybrids and puts the Fusion Hybrid in a class of its own... for now. The next-generation Toyota Prius will debut in January at the 2009 Detroit Auto Show, and we expect the Toyota Camry Hybrid to benefit greatly from adopting its new Synergy Drive hybrid drivetrain.
