The 2010 Dodge Ram Heavy Duty is ready to put some pressure on Ford and Chevrolet with new sheet metal and added capability, as well as lead the way as the first product under the new Ram brand banner. But the Ram team isn't content to compete on product alone, as Chrysler's horned division is also revealing some very competitive pricing today. The Dodge Ram's bread and butter work truck, the 2500 4X2 ST Regular Cab with the eight foot box, starts at $28,165 including $950 destination, which is $1,970 cheaper than the 2009 model. Dodge is also offering a Crew Cab configuration for the first time. Choose the 2500 crew cab SLT 4x4 and you pay $39,430 or $40 less than the 2009 Quad Cab.
If a three-quarter ton pickup isn't manly enough for you, the new 3500 can be had for a few more greenbacks. The 3500 4x2 Reg Cab ST with the eight-foot box retails for $35,630, but if you like to do your trucking in the lap of luxury you can also opt for the 3500 4x4 Crew Cab Laramie for (gulp) $51,095. The Ram brand has also seen fit to resurrect ye old Power Wagon moniker as an available trim level. Available only as a 2500 4x4 Crew Cab model with a 6-foot-4-inch box, the Power Wagon starts at $45,780 and features electric-locking front and rear differentials, an electronic disconnecting sway bar, Bilstein shocks, 32-inch BFGoodrich off-road tires, underbody skid plate protection, a 4.56 axle ratio for hill climbing and a custom-built Warn 12,000-pound winch. Aesthetically, the Power Wagon gets unique graphics and a lower two-tone paint scheme.
When it comes to consumer loyalty, you'd be hard pressed to find a more dedicated group of fans outside the heavy-duty pickup segment. Recognizing this, Dodge has brought a slew of full-size trucks to the Chicago Auto Show in the form of the 2010 Dodge Ram 3500, 4500 and 5500 HD Chassis Cabs.
Dodge started the heavy-duty retrofit with the highly-competent 1500 model introduced last year, then proceeded to create a crew cab variant that's claimed to be packing the most room in its class. Both regular and Mega Cab variants will be offered, along with two bed sizes (six-foot, four-inch or eight-foot) and five trim levels: ST, SLT, TRX, Laramie and Power Wagon.
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