The 2009 Lincoln MKS may be the marque's last chance at establishing a distinct image after two decades of struggling to find its identity. At one time Lincoln, like its counterparts at Cadillac, stood apart from lesser vehicles with unique styling, powertrains and features that clearly delineated its place in the automotive hierarchy. Not that Mark IVs, Vs and VIs were high-water marks in design, but at least when you saw one rolling down the road, you knew you were looking at a Lincoln.
But the Continentals of the '80s marked the onset of Lincoln's utterly forgettable image, and when Ford went on a buying binge in the late '80s with Jaguar, continuing through the '90s with Volvo, Aston Martin, and Land Rover, the waters began to be seriously muddied. The creation of the Premier Automotive Group, which bundled all the premium brands together, did nothing to help Lincoln's outlook, so Ford's in-house luxury brand needed a fresh start. With the dissolution of PAG, Peter Horbury and the team went back to the drawing board to define a look that would shout "Lincoln!" for years to come. Read on to find out if the MKS succeeds.
