Now that BMW's 1-series has a solid presence on dealer lots, enthusiasts of the Roundel can start with lusty customizations that pay homage to the great BMWs of the past. In the case of this 135, we can say that BMW started it with its Concept tii that made the rounds in late 2007. Classic BMW in Texas plucked a 135i out of its stock for Projekt 1. Many of the "upgrades" that have been applied to the car are largely unneeded cosmetic geegaws like mirror covers and bodykit accents. We're down with the matte stripe job on the hood, and the vaguely described "retrofit front suspension" and performance exhaust system offer some tangible benefits; the exhaust even proves its worth with dyno sheets. Basically, the exhaust and suspension are the only things on the list worth having, and those would cost about 5 grand, rather than the 12K price inflation this 135 is carrying. While we're sure Projekt 1 is a hoot to drive, we already have a hard time getting behind 1 Series pricing, no matter how brilliant the chassis is. Slapping a bunch of junk on it and bumping the price into the heady $50,000 neighborhood doesn't make it any more attractive. Still, if you want to have the most exclusive 135i on the social climber block, a Buy It Now of $55,372 will make it yours.
BMW's N54 engine has won the International Engine of the Year award for the past two straight years. It has also been listed as one of Ward's 10 Best Engines during the same period. The engine produces 306 hp and 295 ft-lbs of torque in a 3.0L inline six package thanks to the use of twin Mitsubishi turbochargers and direct injection. The N54's quick response and smooth torque curve has been an attraction for many enthusiasts, including myself - I call my Montego Blue coupe the turbo Cookie Monster. That is why a few BMW 335i owners are miffed by a feeling of reduced performance after a recent service update. Posters on the BMW forum e90post.com claim that a software update to adjust rattling wastegate valves has induced lag into the turbochargers that wasn't there before. As illustrated in the gallery below, the N54 turbochargers differ from most setups in that the wastegates default to the open position. This allows for better emissions due to the ability of the exhaust gas to bypass the turbochargers on start up so the catalytic converters can heat up faster. It certainly follows suit that BMW has the ability to adjust the ECU settings in order to hold those wastegates open, thus altering the turbochargers' peak boost point and adding to the perception of lag. Currently all performance degradation discussion has been based on seat of the pants feel, along with increased exhaust noise and fuel consumption. Despite the claims, BMW North America and service centers have, thus far, found no critical issue with the new settings. If owners want to present true evidence, they should use a simple OBD scanner device to data log the manifold pressure or simply run a dyno comparison test.
Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem entirely made up. The hard facts are naturally spot-on, but subjective impressions like back seat comfort, desirability, and a link to the 2002 are all tenuous at best. The effort is charming in its cleverness, even if we're not entirely sold on the idea that we're going to regret it if we neglect to buy a 1-Series.
Last week we reported on the literal, if untrue, launch of a BMW 135i from a 454 meter-high ramp in the fictional Bavarian village of Oberpfaffelbachen. Now, the faux documentary film producer who decided to cover this historic event (bought and paid for by Bimmer's boffins) has finally released his masterwork for the world to see. We've embedded it after the jump, but be forewarned, you'll never be able to get that 30+ minutes of your life back.
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It's no secret that the Mercedes-Benz A-class hasn't been a resounding success and that the automaker is looking to revamp its entry-level line-up to better compete with rivals. According to Autocar, M-B boss Dieter "Dr. Z" Zetsche has green-lighted a new model that's taking aim at the BMW 1-series and Audi A3, and will accompany the rest of the revised A-class models when it debuts in 2011.
The new model will replace the aging, if just recently facelifted, CLC and will initially come to market sporting a coupe body style instead of a three-door hatch. Mercedes plans to expand the rest of the A-classes to include at least three different body styles of each model, coinciding with the launch of the new B-class, which will be designed to compete with the upcoming BMW X1.
Power will supposedly come from a combination of direct-injection gasoline and diesel powerplants, with output ranging from 120 to 200 hp. Pricing should be competitive with BMW's 1-series models, with the new A-class falling right around the £19,000 mark.
As jaded pseudo-journalists, viral marketing campaigns have lost some of their grimy allure over the last few years. But BMW's latest attempt to get the masses pumped about the imminent launch of the 1-series coupe in the U.S. has so much hoontastic potential than even our oddly named friends can't ignore it.
Head on over to the fictional Bavarian village of (lemme get this right) Oberpfaffelbachen's website and you're greeted with the Oktoberfest anthem. From there, you can read up on the town's history, get a quick "Hallo" from the mayor and begin to understand the marketing ruse that BMW is launching – literally – when you check out the Rampenfest link.
The idea is simple. Build a 454 meter-high ramp that will launch the 135i over the European landscape and across the Atlantic onto U.S. shores. But the joke doesn't end there. Jeff Schultz, a (faux) documentary filmmaker, has decided to produce a movie that will cover the entire event from conception to completion, and he's been kind enough to put up a trailer of his flick to whet our appetites for the big day.
Among the assorted wares BMW will be showing off in Geneva, the Bavarian boys will also be displaying a complete accessories package for the 1-series that includes a number of the aerodynamic features we've seen already.
According to Winding Road's sources, the concept that will be sitting on BMW's stand will gauge the public's interest in a tii model that could be powered by a twin-turbo, four-cylinder engine that would put a premium on (thank God) weight savings, thorough to lighter brakes, wheels and exterior elements.
Make the jump for BMW's press release about its performance parts for the 1-series.
If you're still frothing at the mouth for anything having to do with the new BMW 1-Series coupe, some new photos have found their way onto the internet. It's still a 3-series that was left in the dryer too long, but the new shots show the car off in its best possible light. There's been a lot of talk about the 135 being a return to the roots of what propelled BMW to such greatness, with alphanumerics like E30 M3 and 2002tii flying about. The 135i certainly holds its own stylistically, even if it is not possessed of the same delicacy of line as its forebears. The 135i appears hefty, like a block of dense marble carved by a skilled artisan, and when you get right down to it, that's what it is.
The numero-uno forum for all things 1-series got a hold of BMW's brochure for its upcoming line of performance parts, and as suspected, much of the kit originally seen on the tii concept will be available through authorized BMW dealers.
The photos we posted last week of the modified 1-series show the same car displayed in the brochure. Unfortunately, the text is in German, but Google's translation software is here to help.
Aside from some aerodynamic body panels that are visible in the pictures, well-to-do customizers can upgrade the front brakes of their 1-series with six-piston yellow calipers squeezing 325mm drilled and slotted rotors, while two-piston calipers in the rear grab onto 320mm rotors. Three different wheel choices frame those new yellow binders, ranging from 18x7.5-inches all the way up to 19x9 inch rollers, while a new dampers, springs, stabilizer and strut tower bars are available to keep things planted at all four corners.
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Few models in the BMW lineup have as much tuning potential as the newly released 135i, and the Bavarian boys and girls are intent to capture as much of that market as possible. The BMW 1-series tii concept proved that BMW was serious about offering performance parts to boost (and possibly lighten) its new turbo'd coupe, and a member of 1addicts posted photos of what could be the first 135 to get the in-house tuner treatment.
Most of the parts shown are carryovers from the tii concept, including the revised front fascia, side skirts, carbon fiber diffuser and matching rear wing. The C.F. hood may have been swapped out for a stock aluminum piece, but we're guessing the weave has been covered in matching white paint. The upgraded brakes are one of the most obvious additions, while inside, there's plenty of Alcantara covered kit, from the shift boot to the seats, which are also dead ringers for the thrones shown on the concept. The steering wheel is new however, sporting more grippy suede and complete with three different sections packed with LEDs. Your guess is as good as ours about the two displays mounted at 11 and 1, but the center mounted LED arrangement is likely a shift-light/rev meter.
