BMW's 1 Series is stuck between a rock and a hard place, neatly slotting in between BMW's perennial best-selling 3-series and the FWD wunderkind, MINI. Loaded-up Coopers pass the $30K mark with ease and the base 3-Series model starts in the same neighborhood. This doesn't leave much wiggle room with the 1 Series, but BMW is looking to make the most of what little extra market share is available. One segment that the Bavarian automaker is looking to explore is the "shooting brake" body style (think 2-door wagon) that would add a dose of practicality to the small coupe in the form of a rear hatch.
This type of vehicle has historically fared rather poorly in the style-conscious United States, but Europeans seem more apt to choose practical hatch-like styles, so we'd expect the new model to debut across the pond for sure. BMW is expected to launch a new version of its entry-level model that will be larger and offer downsized engines with direct injection and forced induction burning both gasoline and diesel fuel.
Rumors of a new four cylinder engine from BMW have been confirmed by BMW's North American leader Jim O'Donnell. Questions on whether it will be offered in the United States, though, are still very much in the air. "We can't really confirm or deny when it is going to come into the US, or if it is going to come into the US, until after the election and the government makes it clear what is going to be the platform that manufacturers have got to work to," says O'Donnell. It really seems so simple to us. If an automaker has a new engine that offers both good performance and good fuel economy, it should be offered in the U.S. market. Granted, the last effort to sell four-cylinder Bimmers in the States didn't go over so well. But BMW's reputation was earned first by cars like the 2002, which was motivated by a sprightly little four-banger. Considering the fact that BMW owns the MINI brand, the automaker should know better than anyone else that Americans are now willing to spend a good deal of money on small cars with small engines. We'll gladly support a revival of the tii badge on a lightweight 1 Series platform powered by a nice turbo four.
High commodities prices and the unflattering value gap between the Euro and U.S. Dollar are forcing a lot of European automakers to bump their prices here in the States. We told you a few weeks ago that BMW was planning on raising the sticker price on many of its products, and now we're starting to see the extent of the damage. The price changes range from an increase of $600 on a 128i to $1,400 on an M6. The 335i received several MSRP increases, with the sedan going up by $800, the coupe by $1,200, and a raise of $1,300 for the convertible. The 328i sedan, meanwhile, rose $700 to an MSRP of $33,400. Options also went up in price, as the dual clutch on the M3 has gone up by $200 making it a $2,900 option. The sport package for the 335i sedan and coupe has risen by $450, and some standard equipment like the Logic 7 Sound System has been nixed for 2009. Beginning in October, iPhone integration can also be had for $150. Since $150 is almost the price of the phone, that one smarts just a bit.
BMW's 1-Series does not smirk at you and say "don't hate me because I'm beautiful." No, this small Teut is easy to deride on appearance; one look has you hating it because it's not beautiful while so many of its past brethren have been classically handsome. Whether it suits your taste or not, the 128i convertible we borrowed is unmistakably the work of the wizards of Munich. So, it's definitely a BMW, and it's being described as a reincarnation of the legendary 2002; does it measure up?
The short answer is no. The 128 is nothing like the 2002. It is, however, reminiscent of the E30, the yuppie-starter-car during the coked up '80s. Comparisons to past greats break down when taking into account what modern consumers expect, and the 128i is loaded up better than an E32 7-series. At nearly $44,000, our 128 was filled right up to the windowsills with gear, all of it adding to the experience in a good way, while adding to the curb weight in a bad way. Wearing the Cold Weather, Sport, and Premium packages leave the driver wanting little, though the additional extras our car wore weren't unwelcome. At roughly 3500 pounds, it's not as bad as the punditry has made it seem, but the 1 series could stand to lose 500 pounds. Heavier and better equipped than its forebears, the 1 can't match those cars in terms of driving purity, but delivers them a sound drubbing in performance and modernity.
In typical AC Schnitzer fashion, the German tuner wasted no time getting to work on the new BMW 1-series cabrio. Then again, it didn't take much effort to port over the work AC did for the standard 1-series coupe to its softer, drop-top sibling.
The ACS1 Cabrio package includes all the Schitzerfied exterior elements (new front bumper, rear bumper with diffuser and side skirts) and interior bits (silver carbon fiber trim, aluminum pedal and shifter, etc.) you'd expect. More importantly, AC is offering tuning packages for every model in the 1-series lineup, including the 135i, 120d and 123d. The two diesel mills get a bump in power to 200 hp and 240 hp respectively, with the 135i outputting 360 hp through the use of a revised exhaust and some ECU tweaks. Naturally, AC is offering up a plethora of wheel options, sized from 17- to 19-inches.
BMW and PSA teamed up to produce the 1.6-liter four-cylinder currently found in the R56 MINI Cooper, but according to an interview with BMW CEO Norbert Reithofer, the four-pot will also find its way into the BMW 1-series. The pre-release of his interview in the Frankfurter Allegemeine Zeitung didn't divulge which models would benefit from the four-cylinder engine, whether it will be available in both naturally aspirated or turbocharged guise or what markets in which it will be sold.
Reithofer also mentioned that the next generation 7-series, due to be released later this year, would be equipped with a new hybrid drivetrain. No timeframe was outlined as to when the hybrid 7 would be released, but when it is (likely next year), it's expected to be the mild-hybrid, co-developed with Daimler, originally shown on the X5 Vision EfficientDynamics concept.
Infiniti is gearing up for its entrance into Europe, but something's missing from its lineup: a small car. With BMW's 1-series being a popular choice for badge-obsessed consumers abroad, Infiniti needs something similar to solidify its place in the luxury hierarchy, but what form it will take is unclear.
According to Autocar, Infiniti insiders are planning to unleash something that aims to compete with the Audi A3 and BMW 1-series, but unnamed sources at Infiniti are quick to point out that the shape will be something entirely different than what's currently being offered by its competitors. The two options, according to Autocar, include a smaller crossover that would slot in below the EX35 or a hardtop convertible. Whatever it looks like, expect the new B-class Infiniti to be revealed sometime in 2010.
Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem entirely made up. The hard facts are naturally spot-on, but subjective impressions like back seat comfort, desirability, and a link to the 2002 are all tenuous at best. The effort is charming in its cleverness, even if we're not entirely sold on the idea that we're going to regret it if we neglect to buy a 1-Series.
Last week we reported on the literal, if untrue, launch of a BMW 135i from a 454 meter-high ramp in the fictional Bavarian village of Oberpfaffelbachen. Now, the faux documentary film producer who decided to cover this historic event (bought and paid for by Bimmer's boffins) has finally released his masterwork for the world to see. We've embedded it after the jump, but be forewarned, you'll never be able to get that 30+ minutes of your life back.
more ...
We've known that BMW has plans to revive the tii series name ever since the automaker unveiled the Concept 1-Series tii at the Tokyo Motor Show. While we don't have anything as official as a press release from the Munich-based automaker, CAR online got BMW chief Norbert Reithofer to fess up that tii models are on their way. What we don't know, however, is whether they will be equipment packages that include upgraded mechanicals, perhaps that can be ordered a la carte, or full fledged models that have been fleshed out by BMW engineers. Reithofer did indicate that the 1-Series and 3-Series will be first in line for the tii treatment, and that subsequently an M model of the 1-Series is not being planned.
Over the past 20 years, BMW has managed to back up its claim of building Ultimate Driving Machines despite each of its cars growing in size and gaining weight with each new generation. It's done this largely by adding bigger, more powerful engines to its cars. With new CAFE standards demanding more fuel efficient vehicles in the U.S., and BMW already indicating that cutting cylinders to help meet those standards is a distinct possibility, the tii ethos of subtracting weight and focusing on handling more than passing power seems like the most probable path down which BMW will run.
